Facebook email switch spurs criticism

Facebook has has a new way to display contact information, causing some users to think their email addresses have been changed by the social media giant. In yet another change to its website that irked users, Facebook replaced the email address you picked to display on your profile page when you signed up for the […]

Facebook has has a new way to display contact information, causing some users to think their email addresses have been changed by the social media giant.

In yet another change to its website that irked users, Facebook replaced the email address you picked to display on your profile page when you signed up for the online social network and changed it to an (at)facebook.com address.

Previously, users may have had a yahoo.com or gmail.com address displayed, so that if other users wanted to contact them outside of Facebook, they could. Sending an email to a Facebook.com address will land the email in the messages section of your Facebook profile. It means keeping Facebook’s already-captive audience even more captive.

The email change was first pointed out by bloggers over the weekend and publicized by media outlets Monday, leading to gripes from users, usually on their Facebook pages.

But you can reset your profile if you’re bothered by the change. Facebook didn’t delete the previously displayed email addresses. To revert back to your original address, click on the “about” section of your profile. Once there, look for “Contact Info” and click on the edit icon on its right hand corner. There, you can change who can see your email address and which email addresses they can see.

Sending an email to a Facebook.com email address allows users to communicate with outside email addresses via Facebook, but it’s unclear how popular they have been. Popular as it has been with more than 900 million monthly users, Facebook messages and posts have not replaced email, texting and other forms of communication.

Facebook didn’t say why it made the email switch, though it said in April it was “updating addresses on Facebook to make them more consistent across our site.”

“Ever since the launch of Timeline, people have had the ability to control what posts they want to show or hide on their own timelines, and today we’re extending that to other information they post, starting with the Facebook address,” Facebook spokeswoman Jillian Stefanki said in an email late Monday.

Facebook is well known for making changes to its website that have irritated users, sometimes temporarily. Some users are still holding out switching their old profile pages to the Timeline, which lists users’ life events, updates and photos in chronological order, dating back to their birth if they shared that information on Facebook. In 2006, there was a big uproar over a now-central feature of Facebook, the news feed that tells people what their friends are doing.

Media Articles

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

CBC News lays off 144 staff, Radio Canada cuts 100

Layoffs shave $15 million from public broadcaster's operating costs

CRTC bids to make TV service contracts easier to understand

Proposed code the latest to emerge from CRTC's "Let's Talk TV" hearings last fall

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Kevin Crull apologizes for interfering in CTV coverage

Bell Media president says he was wrong to try to influence the editorial decisions of CTV

Virgin Mobile Canada seeks to foil pranksters with PSA

Mobile company urges Canadians to be on the lookout April Fool's Day