Facebook email switch spurs criticism

Facebook has has a new way to display contact information, causing some users to think their email addresses have been changed by the social media giant. In yet another change to its website that irked users, Facebook replaced the email address you picked to display on your profile page when you signed up for the […]

Facebook has has a new way to display contact information, causing some users to think their email addresses have been changed by the social media giant.

In yet another change to its website that irked users, Facebook replaced the email address you picked to display on your profile page when you signed up for the online social network and changed it to an (at)facebook.com address.

Previously, users may have had a yahoo.com or gmail.com address displayed, so that if other users wanted to contact them outside of Facebook, they could. Sending an email to a Facebook.com address will land the email in the messages section of your Facebook profile. It means keeping Facebook’s already-captive audience even more captive.

The email change was first pointed out by bloggers over the weekend and publicized by media outlets Monday, leading to gripes from users, usually on their Facebook pages.

But you can reset your profile if you’re bothered by the change. Facebook didn’t delete the previously displayed email addresses. To revert back to your original address, click on the “about” section of your profile. Once there, look for “Contact Info” and click on the edit icon on its right hand corner. There, you can change who can see your email address and which email addresses they can see.

Sending an email to a Facebook.com email address allows users to communicate with outside email addresses via Facebook, but it’s unclear how popular they have been. Popular as it has been with more than 900 million monthly users, Facebook messages and posts have not replaced email, texting and other forms of communication.

Facebook didn’t say why it made the email switch, though it said in April it was “updating addresses on Facebook to make them more consistent across our site.”

“Ever since the launch of Timeline, people have had the ability to control what posts they want to show or hide on their own timelines, and today we’re extending that to other information they post, starting with the Facebook address,” Facebook spokeswoman Jillian Stefanki said in an email late Monday.

Facebook is well known for making changes to its website that have irritated users, sometimes temporarily. Some users are still holding out switching their old profile pages to the Timeline, which lists users’ life events, updates and photos in chronological order, dating back to their birth if they shared that information on Facebook. In 2006, there was a big uproar over a now-central feature of Facebook, the news feed that tells people what their friends are doing.

Media Articles

Quebec broadcasters take aim at CBC over ‘ferocious competition’

CBC accused of using government funds to 'outpace' private counterparts

Arianna Huffington’s advice for taking a company global

As Huffington Post Canada turns five, its co-founder reflects on the company's success

Vice Canada launching Quebec division

Company also opening a Canadian office of its in-house creative agency Virtue

Raptors’ game 4 sets ratings record for TSN

More than one-third of GTA residents watched Monday's game

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Facebook to close desktop ad exchange

What comes next now that FB shifts focus from desktop to mobile ads?

The neuroscience that explains TV’s enduring appeal

Brainsights research shows size matters when it comes to ad format

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor