Facebook email switch spurs criticism

Facebook has has a new way to display contact information, causing some users to think their email addresses have been changed by the social media giant. In yet another change to its website that irked users, Facebook replaced the email address you picked to display on your profile page when you signed up for the […]

Facebook has has a new way to display contact information, causing some users to think their email addresses have been changed by the social media giant.

In yet another change to its website that irked users, Facebook replaced the email address you picked to display on your profile page when you signed up for the online social network and changed it to an (at)facebook.com address.

Previously, users may have had a yahoo.com or gmail.com address displayed, so that if other users wanted to contact them outside of Facebook, they could. Sending an email to a Facebook.com address will land the email in the messages section of your Facebook profile. It means keeping Facebook’s already-captive audience even more captive.

The email change was first pointed out by bloggers over the weekend and publicized by media outlets Monday, leading to gripes from users, usually on their Facebook pages.

But you can reset your profile if you’re bothered by the change. Facebook didn’t delete the previously displayed email addresses. To revert back to your original address, click on the “about” section of your profile. Once there, look for “Contact Info” and click on the edit icon on its right hand corner. There, you can change who can see your email address and which email addresses they can see.

Sending an email to a Facebook.com email address allows users to communicate with outside email addresses via Facebook, but it’s unclear how popular they have been. Popular as it has been with more than 900 million monthly users, Facebook messages and posts have not replaced email, texting and other forms of communication.

Facebook didn’t say why it made the email switch, though it said in April it was “updating addresses on Facebook to make them more consistent across our site.”

“Ever since the launch of Timeline, people have had the ability to control what posts they want to show or hide on their own timelines, and today we’re extending that to other information they post, starting with the Facebook address,” Facebook spokeswoman Jillian Stefanki said in an email late Monday.

Facebook is well known for making changes to its website that have irritated users, sometimes temporarily. Some users are still holding out switching their old profile pages to the Timeline, which lists users’ life events, updates and photos in chronological order, dating back to their birth if they shared that information on Facebook. In 2006, there was a big uproar over a now-central feature of Facebook, the news feed that tells people what their friends are doing.

Media Articles

Air Canada and Rickard’s seek Canada’s top bars

Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

Facebook’s ‘good’ quarter means ad revenue jumps 67%

Total users hits 1.32 billion, with 829 million on every day

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes

CRTC fines four companies for telemarketing violations

CRTC imposes penalties for calls made to consumers on Do Not Call List

CRTC to meet with telecom/cable industry over paper bill fees

Fact-finding study finds “wide variance” on how such fees are approached

Sponsored content relies on, among other factors, storytelling, site credibility: IAB

New study outlines consumer attitudes towards native advertising

Alan Cross goes back to The Edge

New role will see the resurrection of The Ongoing History of New Music at the Corus-owned station which hopes to lure back lapsed listeners

Netflix turns its eye to international expansion

Streaming video company will also continue its aggressive pursuit of original content