Family Channel turns on new look

Astral is bouncing a new look for its Family Channel on to TV screens today. The new brand refresh coincides with the launch of Family Channel HD available for Bell Satellite and Roger Communications customers. “As part of the new look, the Family logo bounces, floats and pops. It never sits quietly on a shelf […]

Astral is bouncing a new look for its Family Channel on to TV screens today.

The new brand refresh coincides with the launch of Family Channel HD available for Bell Satellite and Roger Communications customers.

“As part of the new look, the Family logo bounces, floats and pops. It never sits quietly on a shelf but bursts with life and energy,” said Heather Senst, vice-president, creative services, in a release. “Through our new look our viewers are instinctively reminded of the fun, surprising and relatable nature of their favourite Family shows.”

Specific elements include new animated on-air IDs based on the Family logo. For now, Family.ca includes elements of the on-air creative, though a new site is planned for late February.

The just launched Family Channel HD includes programming that mirrors standard definition Family Channel, including Disney shows such as JONAS L.A., Good Luck Charlie and Wizards of Waverly Place as well as the high definition Fish Hooks and Pair of Kings.

Media Articles

Social Scanner: Hootsuite celebrates Halloween

Plus, Taco Bell goes dark on social and Chevrolet embraces its slip up

PMB and NADbank merge

New entity promises enhanced data, reduced costs

6 takeaways from the Brightroll Video Summit

Panelists covered everything digital, video and mobile

Bell Media launches video streaming service

"Project Latte" will include the entire HBO scripted off-air library

Toronto Crime Stoppers shed light on contraband tobacco

Public awareness campaign asks citizens to take action

UPDATED: Rogers and Vice Media enter $100-million partnership

Media companies to produce Canadian-focused content for mobile, web and TV

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Digital magazine readership on the rise: PMB

Digital readership increases by more than 50% in the past year

Nearly half of Canadians read a newspaper each day: NADbank

Digital-only readership is just 11%, but growing among younger demographics