Family Channel turns on new look

Astral is bouncing a new look for its Family Channel on to TV screens today. The new brand refresh coincides with the launch of Family Channel HD available for Bell Satellite and Roger Communications customers. “As part of the new look, the Family logo bounces, floats and pops. It never sits quietly on a shelf […]

Astral is bouncing a new look for its Family Channel on to TV screens today.

The new brand refresh coincides with the launch of Family Channel HD available for Bell Satellite and Roger Communications customers.

“As part of the new look, the Family logo bounces, floats and pops. It never sits quietly on a shelf but bursts with life and energy,” said Heather Senst, vice-president, creative services, in a release. “Through our new look our viewers are instinctively reminded of the fun, surprising and relatable nature of their favourite Family shows.”

Specific elements include new animated on-air IDs based on the Family logo. For now, Family.ca includes elements of the on-air creative, though a new site is planned for late February.

The just launched Family Channel HD includes programming that mirrors standard definition Family Channel, including Disney shows such as JONAS L.A., Good Luck Charlie and Wizards of Waverly Place as well as the high definition Fish Hooks and Pair of Kings.

Media Articles

Sportsnet and TVA to broadcast World Cup of Hockey in Canada

World Cup separate from current television-rights and other advertising deals

Corus Média taps TV vet to lead French specialty services

Brigitte Vincent is charged with developing Historia and Séries+

Metro partners with Chatelaine on multi-platform campaign

Effort will promote Metro's local foods with an emphasis on seasonal produce

COMB shuffles board directors

Longtime board member Ron Hutchinson stepping down after more than 20 years

The Loop partners with BuzzFeed for video content

Social shares for the site's content are up 15% since 2014 rebrand

Canadian fans say NHL hockey is ‘hipper’ under Rogers (Survey)

Respondents in SRG survey also identify Tim Hortons as a leading NHL sponsor

Captivate Networks rebrands, adds enhanced ad capabilities

New-look screens intended to increase viewer engagement

Torstar reports Q4 profit, decline in revenue

Company "continues to feel the effects of a challenging print advertising environment"

Rogers rebrand signals renewed focus on consumers

Refinements to its logo, colour scheme part of the media company's new brand identity