Family Channel turns on new look

Astral is bouncing a new look for its Family Channel on to TV screens today. The new brand refresh coincides with the launch of Family Channel HD available for Bell Satellite and Roger Communications customers. “As part of the new look, the Family logo bounces, floats and pops. It never sits quietly on a shelf […]

Astral is bouncing a new look for its Family Channel on to TV screens today.

The new brand refresh coincides with the launch of Family Channel HD available for Bell Satellite and Roger Communications customers.

“As part of the new look, the Family logo bounces, floats and pops. It never sits quietly on a shelf but bursts with life and energy,” said Heather Senst, vice-president, creative services, in a release. “Through our new look our viewers are instinctively reminded of the fun, surprising and relatable nature of their favourite Family shows.”

Specific elements include new animated on-air IDs based on the Family logo. For now, Family.ca includes elements of the on-air creative, though a new site is planned for late February.

The just launched Family Channel HD includes programming that mirrors standard definition Family Channel, including Disney shows such as JONAS L.A., Good Luck Charlie and Wizards of Waverly Place as well as the high definition Fish Hooks and Pair of Kings.

Media Articles

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Rogers introduces Twitter support

First Canadian company to offer support via social media platform

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

Netflix looks at binge habits of Canadians, global users

Viewers are getting hooked faster to binge-worthy content than ever before

Rogers goes big to promote World Cup of Hockey

New campaign spans traditional media to experiential and in-store

Pattison wins Richmond, B.C. street furniture contract

New 20-year contract includes provisions for digital inventory

Bruce Neve discusses digital, data and goals (Q&A)

Longtime Canadian media executive on his new role with True Media