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Ford hits the road with Cottage Life

Third annual program promotes the Ford Escape SUV

The Ford Motor Company of Canada is once again hitting the road with the Blue Ant Media brand Cottage Life for the third edition of the content marketing program “Roadside Attractions.”

The 12-part web series, housed at Ford.CottageLife.com, features T+E TV host Tara Gaucher visiting various off-the-beaten-path locales across Canada in a Ford Escape.

All of the locations were crowd sourced across Facebook, Instagram and Twitter, using the hashtag #UltimateEscape.

The site houses #UltimateEscape tweets and photos, and also serves as the entry point for a contest offering the chance to create a weekend adventure in a Ford Escape and $5,000 cash. Social media, broadcast integration and web drivers are supporting the contest.

“The partnership between Cottage Life and the Ford Escape seemed natural, as our readers and Escape owners enjoy exploration,” said Ryan Fuss, senior vice-president of media solutions for Blue Ant Media, in a release. “Our shared commitment to create and deliver unique content resulted in a program that engages consumers and encourages them to take trips that are only a Ford Escape ride away.”

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