Ford1

Ford hits the road with Cottage Life

Third annual program promotes the Ford Escape SUV

The Ford Motor Company of Canada is once again hitting the road with the Blue Ant Media brand Cottage Life for the third edition of the content marketing program “Roadside Attractions.”

The 12-part web series, housed at Ford.CottageLife.com, features T+E TV host Tara Gaucher visiting various off-the-beaten-path locales across Canada in a Ford Escape.

All of the locations were crowd sourced across Facebook, Instagram and Twitter, using the hashtag #UltimateEscape.

The site houses #UltimateEscape tweets and photos, and also serves as the entry point for a contest offering the chance to create a weekend adventure in a Ford Escape and $5,000 cash. Social media, broadcast integration and web drivers are supporting the contest.

“The partnership between Cottage Life and the Ford Escape seemed natural, as our readers and Escape owners enjoy exploration,” said Ryan Fuss, senior vice-president of media solutions for Blue Ant Media, in a release. “Our shared commitment to create and deliver unique content resulted in a program that engages consumers and encourages them to take trips that are only a Ford Escape ride away.”

Media Articles

Cable companies down, but not out

Cutting the cord won't mean cutting out your cable provider

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Blue Ant hires Laura Pearce to focus on consumer outreach

Former AOL exec now VP of brand strategy and fan engagement

CBS launches digital streaming service

Service offers expansive lineup, but doesn't include live sporting events

Digital Day 2014: Mitch Joel and Scott Stratten talk real-time

The social media experts discuss social spontaneity and Carrot Top

HBO GO to launch as stand-alone streaming service in 2015

Network sets its sights on the 80 million homes in the U.S. that don't have HBO

Nearly half of Canadians now binge watch TV: Study

Reasons to binge watch: not tied to a schedule, ability to skip commercials