Ford1

Ford hits the road with Cottage Life

Third annual program promotes the Ford Escape SUV

The Ford Motor Company of Canada is once again hitting the road with the Blue Ant Media brand Cottage Life for the third edition of the content marketing program “Roadside Attractions.”

The 12-part web series, housed at Ford.CottageLife.com, features T+E TV host Tara Gaucher visiting various off-the-beaten-path locales across Canada in a Ford Escape.

All of the locations were crowd sourced across Facebook, Instagram and Twitter, using the hashtag #UltimateEscape.

The site houses #UltimateEscape tweets and photos, and also serves as the entry point for a contest offering the chance to create a weekend adventure in a Ford Escape and $5,000 cash. Social media, broadcast integration and web drivers are supporting the contest.

“The partnership between Cottage Life and the Ford Escape seemed natural, as our readers and Escape owners enjoy exploration,” said Ryan Fuss, senior vice-president of media solutions for Blue Ant Media, in a release. “Our shared commitment to create and deliver unique content resulted in a program that engages consumers and encourages them to take trips that are only a Ford Escape ride away.”

Media Articles

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Bell and Rogers in disagreement over NHL GamePlus mobile app

Canada's biggest media companies face off over access to NHL content

Fashion Magazine launches awards show

Inaugural event caps off annual World MasterCard Fashion Week

TVB disputes IAB’s ad spend figures

Television marketing body says numbers unfairly include digital spend on traditional media including broadcast and print

Rogers partners with Netflix on original series

Between starts filming in Toronto this fall

Corus partners with publishing platform Flink

Popular radio show will stream on the digital storytelling platform

GroupM signs on to support new research tool

Multimedia survey collects information on when, where and how media is consumed

Jack Tomik leaving Rogers Media at the end of the month

Ad sales veteran Al Dark to replace Tomik

Astral to introduce 40 digital TSAs in Toronto

City council will allow up to 120 new units to be introduced in the next three years