Ford hits the road with Cottage Life

Third annual program promotes the Ford Escape SUV

The Ford Motor Company of Canada is once again hitting the road with the Blue Ant Media brand Cottage Life for the third edition of the content marketing program “Roadside Attractions.”

The 12-part web series, housed at, features T+E TV host Tara Gaucher visiting various off-the-beaten-path locales across Canada in a Ford Escape.

All of the locations were crowd sourced across Facebook, Instagram and Twitter, using the hashtag #UltimateEscape.

The site houses #UltimateEscape tweets and photos, and also serves as the entry point for a contest offering the chance to create a weekend adventure in a Ford Escape and $5,000 cash. Social media, broadcast integration and web drivers are supporting the contest.

“The partnership between Cottage Life and the Ford Escape seemed natural, as our readers and Escape owners enjoy exploration,” said Ryan Fuss, senior vice-president of media solutions for Blue Ant Media, in a release. “Our shared commitment to create and deliver unique content resulted in a program that engages consumers and encourages them to take trips that are only a Ford Escape ride away.”

Media Articles

Crowdrise and Secret Location build an epic virtual tower

Ed Norton's charity teams with Toronto agency on VR app for Giving Tuesday

Live TV overwhelmingly popular, VOD growing rapidly (Study)

Latest Numeris report finds about 90% of overall viewing is still live

‘The 6 God’ renews faith in out-of-home advertising

Behind the scenes of 'the most viral billboard in history'

Why have today’s youth turned off TV for digital video?

Hint, it's not all about smartphones or short attention spans

Harry Rosen sorry, not sorry for playing Trump card

Promotional postcard plays off presidential hopeful's controversial views on immigration

Former Ogilvy group digital director joins Edelman

Neil Mohan joins public relation firm's Toronto office

Shane Schick named Marketing’s new editor-in-chief

Journalism vet takes over as magazine continues to evolve

Space streaming The Expanse before broadcast premiere

Bell specialty channel partners with Shazam to offer mobile streaming

More than half of video ads run cross-device (infographic)

Videology report shows cross-device beats 50% benchmark for first time