Ford1

Ford hits the road with Cottage Life

Third annual program promotes the Ford Escape SUV

The Ford Motor Company of Canada is once again hitting the road with the Blue Ant Media brand Cottage Life for the third edition of the content marketing program “Roadside Attractions.”

The 12-part web series, housed at Ford.CottageLife.com, features T+E TV host Tara Gaucher visiting various off-the-beaten-path locales across Canada in a Ford Escape.

All of the locations were crowd sourced across Facebook, Instagram and Twitter, using the hashtag #UltimateEscape.

The site houses #UltimateEscape tweets and photos, and also serves as the entry point for a contest offering the chance to create a weekend adventure in a Ford Escape and $5,000 cash. Social media, broadcast integration and web drivers are supporting the contest.

“The partnership between Cottage Life and the Ford Escape seemed natural, as our readers and Escape owners enjoy exploration,” said Ryan Fuss, senior vice-president of media solutions for Blue Ant Media, in a release. “Our shared commitment to create and deliver unique content resulted in a program that engages consumers and encourages them to take trips that are only a Ford Escape ride away.”

Media Articles

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

Best Buy enlists Tracy Moore for Mother’s Day PR program

Cityline host providing gift suggestions and blog posts targeted at mom

PMB/NADbank release final readership studies

Mobile readership rising for newspapers; magazines reach 75% of Canadians

Cogeco Cable selects new agency partners

Taxi, Touché! and Bimm all awarded assignments with cable giant

Dynamic Outdoor selects ad tech supplier, joins COMB

Dynamic committed to being a tech company first, billboard company second

Irrelevant messages drive rise of ‘deletist’ consumers

New Aimia survey finds Canadians are getting tougher on brands

Cundari launches media division

Cundari Media Trust combines media planning with creative strategy and analytics