Game-of-thrones-Peter-Dinklage-final

Game of Thrones becomes a ratings giant

HBO Canada series is the most-watched specialty series ever in Canada

There’s a new king of Canadian pay TV.

With an average audience of more than 1.2 million viewers, the fourth season of Game of Thrones is the most-watched series in Canadian pay TV history. The show also helped HBO Canada rise to number two in the Sunday 9 pm.m to 10 p.m. timeslot, behind sister network CTV. Nearly one million viewers tuned in for Sunday’s final episode, making it the night’s most-watched pay/specialty program. In addition, more than 11,000 people watched the finale at Cineplex theatres in Ontario, Quebec and Atlantic Canada. The Game of Thrones Season 4 Finale Fan event also generated an estimated 2.3 million impressions on Twitter. The show’s season four premiere attracted more than 1.1 million viewers in April, making it the most-watched premiere in HBO Canada history. That premiere’s audience was 31% larger than the season three premiere.

Media Articles

Social Scanner: Hootsuite celebrates Halloween

Plus, Taco Bell goes dark on social and Chevrolet embraces its slip up

PMB and NADbank merge

New entity promises enhanced data, reduced costs

6 takeaways from the Brightroll Video Summit

Panelists covered everything digital, video and mobile

Bell Media launches video streaming service

"Project Latte" will include the entire HBO scripted off-air library

Toronto Crime Stoppers shed light on contraband tobacco

Public awareness campaign asks citizens to take action

UPDATED: Rogers and Vice Media enter $100-million partnership

Media companies to produce Canadian-focused content for mobile, web and TV

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Digital magazine readership on the rise: PMB

Digital readership increases by more than 50% in the past year

Nearly half of Canadians read a newspaper each day: NADbank

Digital-only readership is just 11%, but growing among younger demographics