Game of Thrones becomes a ratings giant

HBO Canada series is the most-watched specialty series ever in Canada

There’s a new king of Canadian pay TV.

With an average audience of more than 1.2 million viewers, the fourth season of Game of Thrones is the most-watched series in Canadian pay TV history. The show also helped HBO Canada rise to number two in the Sunday 9 pm.m to 10 p.m. timeslot, behind sister network CTV. Nearly one million viewers tuned in for Sunday’s final episode, making it the night’s most-watched pay/specialty program. In addition, more than 11,000 people watched the finale at Cineplex theatres in Ontario, Quebec and Atlantic Canada. The Game of Thrones Season 4 Finale Fan event also generated an estimated 2.3 million impressions on Twitter. The show’s season four premiere attracted more than 1.1 million viewers in April, making it the most-watched premiere in HBO Canada history. That premiere’s audience was 31% larger than the season three premiere.

Media Articles

The ad blocking hype is overblown (column)

TubeMogul's Kenneth Chow on why adland need not get hysterical over blocked ads

The tech behind CBC’s big programmatic push

New header bidding tags ensure programmatic won't drag down CPMs

Quebecor gets into MCN space with Goji

Latest media co. to try to capitalize on growing online video market

Using beacons to reveal the path to purchase

Freckle IoT uses beacons to help reach customers both in-store and out

30 Under 30 – Rebecca Basi

Director of marketing and business development, Plastic Mobile

30 Under 30 – Fauve Doucet

Associate director of strategy, OMD Montreal

30 Under 30 – Lauren Jacob

Social media director, Focus Features

30 Under 30 – Amanda Lai

Social media strategist, Wattpad

30 Under 30 – Kenny Norton

Digital marketing manager, theScore