Game-of-thrones-Peter-Dinklage-final

Game of Thrones becomes a ratings giant

HBO Canada series is the most-watched specialty series ever in Canada

There’s a new king of Canadian pay TV.

With an average audience of more than 1.2 million viewers, the fourth season of Game of Thrones is the most-watched series in Canadian pay TV history. The show also helped HBO Canada rise to number two in the Sunday 9 pm.m to 10 p.m. timeslot, behind sister network CTV. Nearly one million viewers tuned in for Sunday’s final episode, making it the night’s most-watched pay/specialty program. In addition, more than 11,000 people watched the finale at Cineplex theatres in Ontario, Quebec and Atlantic Canada. The Game of Thrones Season 4 Finale Fan event also generated an estimated 2.3 million impressions on Twitter. The show’s season four premiere attracted more than 1.1 million viewers in April, making it the most-watched premiere in HBO Canada history. That premiere’s audience was 31% larger than the season three premiere.

Media Articles

Remembering Suzanne Raitt

The industry shares fond memories of Newspapers Canada's VP and CMO

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Ex-CEO of Accuen joins Kik Interactive

Global ad executive will work to build partner ecosystem around social network

Google looks to make YouTube more shoppable on mobile

Viewers will be able to browse products, link directly to retailer's sites from within ad video

Sprint hires Kevin Crull as CMO

Former president of Bell Media to oversee advertising and social media efforts

4 ways to get the media coverage you want

Industry experts share their tips of the trade

Spotify expands lineup to include video, podcasts, radio

Move suggests steaming service looking to cash in on digital video advertising: analyst

Discover Media takes ‘channel-agnostic’ to new heights

Play Taxi alum says new platform centralizes buying across every media channel