Game of Thrones premiere most watched in HBO Canada history

More than 1.1 million viewers—one for every storyline—tuned in for the season four premiere of Game of Thrones Sunday, making it the most-watched premiere in HBO Canada history. The audience was 31% larger than the season three premiere, making it Canada’s most-watched program on Sunday. The show also trended nationally on both Twitter and Facebook. […]

HBO's Game of Thrones

More than 1.1 million viewers—one for every storyline—tuned in for the season four premiere of Game of Thrones Sunday, making it the most-watched premiere in HBO Canada history.

The audience was 31% larger than the season three premiere, making it Canada’s most-watched program on Sunday. The show also trended nationally on both Twitter and Facebook.

The premiere was supported by a major consumer marketing campaign that included Bell Media assets and an interactive app that enabled users to interact with a series of transit shelter ads throughout Toronto.

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