Google introduces credit card to ad clients

Google is giving some of its advertisers George Costanza wallet syndrome. The technology and search company, which makes 96% of its revenue from advertising, has just launched a credit card for a selection of its U.S. advertising clients. The AdWords Business credit card offers a credit line and no annual fee. The annual percentage rate […]

Google is giving some of its advertisers George Costanza wallet syndrome.

The technology and search company, which makes 96% of its revenue from advertising, has just launched a credit card for a selection of its U.S. advertising clients.

The AdWords Business credit card offers a credit line and no annual fee. The annual percentage rate on the MasterCard product is 8.99% and it’s issued through the World Financial Capital Bank.

But this isn’t your typical piece of plastic—it’s only to be used to purchase search advertising on Google.

It’s the first time Google has ventured into vendor financing and, in a Reuters story, Google VP of global online sales Claire Johnson outlined the benefits of the card for small- and medium-sized businesses. These companies may not have the resources to launch a large campaign leading up to a major sales season since they are often cash flow-strapped, she said.

“Many of them are trying to grow a business without the kind of means that, say, your classic company has,” she said.

Google e-mailed some of its advertising customers—the exact number wasn’t revealed—an invitation about the card on Wednesday as part of a beta trial.

Media Articles

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

CBC News lays off 144 staff, Radio Canada cuts 100

Layoffs shave $15 million from public broadcaster's operating costs

CRTC bids to make TV service contracts easier to understand

Proposed code the latest to emerge from CRTC's "Let's Talk TV" hearings last fall

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Bell president Crull apologizes for interfering in CTV coverage

Crull says he was wrong to try to influence the editorial decisions of CTV

Virgin Mobile Canada seeks to foil pranksters with PSA

Mobile company urges Canadians to be on the lookout April Fool's Day

Postmedia gets green light to purchase Sun Media newspapers

Deal includes Sun chain of dailies, two free commuter papers, 160 community papers