GroupM has made two appointments to its executive leadership, appointing Harvey Goldhersz as chief data officer and CEO of GroupM Analytics and Phil Cowdell as North American CEO of MediaCom. Both changes are effective immediately.
Goldhersz has spent the past decade as vice-chairman and worldwide chief operating officer with MediaCom. Prior to that, he was founder/CEO of MediaCom Digital and CEO of Beyond Interactive. He successfully merged four separate digitial entities: Beyond Interactive, MediaCom Digital, Media.com and Grey E-Media.
Goldhersz’s previous responsibilities will be absorbed by the agency’s current leadership team, led by worldwide chairman and CEO Stephen Allan.
Most recently GroupM’s president of client services, Cowdell succeeds Goldhersz as CEO of MediaCom North America, a role the latter held from 2011. In his previous roles as CEO and chairman of Mindshare North America, he led the agency to nearly US$2 billion in new business wins in less than two years.
He will work alongside MediaCom’s U.S. CEO Sasha Savic and MediaCom Canada CEO Jamie Edwards. The company said Cowdell will work to ensure that the agency “continues to build its stature and client list” across the region, following recent wins of eBay, DSW and Legacy accounts.
With the appointments, “we are in a truly enviable position to develop both our global offer, as well as our North American business,” said CEO Stephen Allan in a release.
“Phil will contribute greatly to the product build-out underpinning our global positioning as the Content and Connections Agency, ensuring that our skills and offerings as system thinkers are optimally aligned with both the needs of current clients as well as our new business opportunities.”