GOT1

HBO Canada nabs rights to back catalogues of HBO shows

Bell Media also nabs off-air catalogue

Canadians will soon have instant access to every episode of popular HBO shows like Game of Thrones and True Detective through a new multi-platform agreement with the U.S. cable channel.

Corus Entertainment and BCE’s Bell Media say they’ve struck a deal that secures the exclusive rights for all HBO scripted series that are currently produced, plus their entire past-season libraries.

Previous agreements with HBO only allowed the Canadian broadcasters to make select seasons of each show available during certain licensing windows. The new deal extends for multiple years, though the companies did not disclose the exact timeframe.

In a separate deal, Bell Media also announced it has signed a national multi-platform deal for HBO’s off-air catalog. According to a release, this includes more than 850 hours of scripted programming in addition to the network’s popular comedy specials, movies and documentaries.

Back-catalogues of hit TV shows have become extremely valuable to broadcasters in recent years as they try to fend off services like Netflix Canada, which carries full seasons of shows from around the world, and exclusive series like House of Cards and Orange is the New Black.

Some U.S. networks have credited binge watching for giving their TV shows a significant season-to-season ratings boost.

Producers of Breaking Bad attribute part of the show’s massive popularity to viewers who caught up with the series partway through its run by binge-watching past seasons on Netflix.

HBO helped build momentum behind Game of Thrones in the United States by offering all of the past seasons on its subscription-based video streaming service.

The new deal extends for multiple years, though the companies did not disclose the exact timeframe.

Media Articles

Facebook discloses error on instant articles

comScore finds that iPhone traffic went under-reported for approximately two months

Yahoo faces possible Canadian class action suit

$50-million filing made Friday over compromised user info

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Amazon brings its video streaming service to Canada

Prime members get access to 'Transparent', 'The Grand Tour' and more

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

The case for companies staying off social media

It takes real commitment and, for many, it's just not worth the trouble

KitchenAid’s gingerbread social spectacle

A social media strategy for the holiday season pops up in Toronto