GOT1

HBO Canada nabs rights to back catalogues of HBO shows

Bell Media also nabs off-air catalogue

Canadians will soon have instant access to every episode of popular HBO shows like Game of Thrones and True Detective through a new multi-platform agreement with the U.S. cable channel.

Corus Entertainment and BCE’s Bell Media say they’ve struck a deal that secures the exclusive rights for all HBO scripted series that are currently produced, plus their entire past-season libraries.

Previous agreements with HBO only allowed the Canadian broadcasters to make select seasons of each show available during certain licensing windows. The new deal extends for multiple years, though the companies did not disclose the exact timeframe.

In a separate deal, Bell Media also announced it has signed a national multi-platform deal for HBO’s off-air catalog. According to a release, this includes more than 850 hours of scripted programming in addition to the network’s popular comedy specials, movies and documentaries.

Back-catalogues of hit TV shows have become extremely valuable to broadcasters in recent years as they try to fend off services like Netflix Canada, which carries full seasons of shows from around the world, and exclusive series like House of Cards and Orange is the New Black.

Some U.S. networks have credited binge watching for giving their TV shows a significant season-to-season ratings boost.

Producers of Breaking Bad attribute part of the show’s massive popularity to viewers who caught up with the series partway through its run by binge-watching past seasons on Netflix.

HBO helped build momentum behind Game of Thrones in the United States by offering all of the past seasons on its subscription-based video streaming service.

The new deal extends for multiple years, though the companies did not disclose the exact timeframe.

Media Articles

Canadians flock to YouTube to view ads ahead of Super Bowl

Plus, see which Super Bowl spots are trending globally

Facebook’s premium ad strategy paying off

Q1 growth beats expectations as network increases ad impact, decreases volume

CRTC banning simsub during Super Bowl

Canadians could see U.S. ads during the big game as soon as next year

A by-the-numbers look at #BellLetsTalk

The results from Bell's 2015 mental health campaign blow away previous years

Food Network Canada launching multiplatform cookbook project

Parent Shaw Media still seeking advertising partners for Great Canadian Cookbook

Quebecor Media restructures sales team

Sales executive says the category-specific approach will enable it to better address client needs

Corus partners with Nature’s Bounty

It's the company’s first multi-channel partnership using W Network and OWN

Bell Media announces Super Bowl sponsor roster

Inventory filled with old and new sponsors, plus a bit of Bell promo