Huffington Post creator says Canadian media need to focus more effort online

“Promiscuity may not be good in a relationship, but it’s good online” Arianna Huffington says Canadian media companies should invest in digital platforms and not treat them as stepchildren to their print products. The American online media mogul says that’s a view U.S. news organizations have ignored in the past – to their detriment. She […]

“Promiscuity may not be good in a relationship, but it’s good online”

Arianna Huffington says Canadian media companies should invest in digital platforms and not treat them as stepchildren to their print products.

The American online media mogul says that’s a view U.S. news organizations have ignored in the past – to their detriment.

She recalled being told by journalists who broke a story at night that their editors would often decide to hold their scoop until the next day’s newspaper so they could feature it on a front page.

Huffington said that story would have more clout if it were posted online immediately.

“If you have a story, print it,” she said during her address to an annual convention of Quebec media firms. Huffington stressed that today’s fast-paced world demands real-time information.

Huffington, who gave a speech and then took questions from the audience, complained that too many traditional media outlets treat their digital presence “as a stepchild.”

As an example of how online has affected traditional media, Huffington asked her audience how many people had seen comedian Tina Fey do her famous imitation of former vice-presidential candidate Sarah Palin.

Most of the people in the large hall raised their hands. Then Huffington asked how many had actually seen it when it was first broadcast on TV’s Saturday Night Live. Just a handful said they had, meaning most had noticed it on the internet.

Huffington, who is a regular guest on U.S. talk shows, said companies shouldn’t be shy about having a strong online presence.

“Promiscuity may not be good in a relationship, but it’s good online,” she said.

Huffington, who has carved out a significant place as an opinion-shaper in the United States, held forth at length on how she started her Huffington Post site in 2005 and grew it to the point where it is now expanding worldwide. She continues to play a leading role, despite selling the organization for US$315 million to AOL.

After launching Huffington Post Canada earlier this year, she went on to start a UK version. Others are planned for Spain, Brazil, France and even Quebec.

Media Articles

Laas Turnbull joins ZoomerMedia

Media veteran named co-publisher of Zoomer, takes on content and IT teams

iPhones top list of preferred second screen devices

New Seevibes statistics shows Android losing ground to home comupters

Why sports apps are winning with fans

Usage is exploding as sports apps keep consumers deeply engaged

Mediative adds Dine.to and two auto sites to network

New sites boost network's reach with auto and foodie audiences

WestJet launches new in-flight entertainment system

WestJet Connect will offer advertising 'down the road' says spokesperson

Bell Media adds nine YouTube creators to its MCN roster

Much Digital Studios has earned 10 million+ video views since May launch

Clear Channel launches digital column network

Six-foot tall columns will display advertising in sync at busy commuter hub

Torstar buys majority interest in digital media company

Move comes as company posts a $1.1 million second quarter loss

Pan Am Games a TV and social media hit: IPG Mediabrands

More than 60% of the population watched at least part of the coverage