Indiegogo chooses Canada to launch first app

Canada is crowdfunder's second-largest market

Indiegogo, which bills itself as the world’s largest crowdfunding platform, is looking to grow with a move into mobile apps — starting in Canada.

The San Francisco-based company announced Thursday that Canadians are getting early access to its first mobile app, which is now available on Apple’s App Store. The app will be rolling out to other countries in a couple of months, said Indiegogo CEO Slava Rubin.

“Canada is a really important country for us, in terms of volume it’s the second-largest country for us in the world … and we send money to 70 to 100 countries a week,” said Rubin, who added that an app for Google Android devices is expected before the end of the year.

“The Canadian users have been great with their feedback and we feel like it’s a great opportunity.”

Entrepreneurs — or anyone with an idea — can post a fundraising drive on Indiegogo and seek supporters to help pay for their plan. Supporters are typically offered rewards in exchange for donating to help to get the idea off the ground.

Rubin said mobile usage on Indiegogo has grown dramatically in recent years and the new app is designed to help users support or launch campaigns on the go.

“We see the mobile app as an extension of where we’re moving forward with our innovation,” he said.

“I would say if we were starting Indiegogo from scratch today and there was nothing else existing there’s a good chance we would go mobile-only. Adding apps is just an extension of where the market and customers are taking us.”

Media Articles

Vantage Point: Apple strives to make mobile wallets work

Plus, U.S. programmatic spend to reach $10 billion

McDonald’s Hope Bagozzi joins IAB Canada board

Marketer joins with Globe's Andrew Saunders and Microsoft's Brandon Grosvenor

Cable companies down, but not out

Cutting the cord won't mean cutting out your cable provider

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Blue Ant hires Laura Pearce to focus on consumer outreach

Former AOL exec now VP of brand strategy and fan engagement

CBS launches digital streaming service

Service offers expansive lineup, but doesn't include live sporting events

Digital Day 2014: Mitch Joel and Scott Stratten talk real-time

The social media experts discuss social spontaneity and Carrot Top

HBO GO to launch as stand-alone streaming service in 2015

Network sets its sights on the 80 million homes in the U.S. that don't have HBO