Indiegogo chooses Canada to launch first app

Canada is crowdfunder's second-largest market

Indiegogo, which bills itself as the world’s largest crowdfunding platform, is looking to grow with a move into mobile apps — starting in Canada.

The San Francisco-based company announced Thursday that Canadians are getting early access to its first mobile app, which is now available on Apple’s App Store. The app will be rolling out to other countries in a couple of months, said Indiegogo CEO Slava Rubin.

“Canada is a really important country for us, in terms of volume it’s the second-largest country for us in the world … and we send money to 70 to 100 countries a week,” said Rubin, who added that an app for Google Android devices is expected before the end of the year.

“The Canadian users have been great with their feedback and we feel like it’s a great opportunity.”

Entrepreneurs — or anyone with an idea — can post a fundraising drive on Indiegogo and seek supporters to help pay for their plan. Supporters are typically offered rewards in exchange for donating to help to get the idea off the ground.

Rubin said mobile usage on Indiegogo has grown dramatically in recent years and the new app is designed to help users support or launch campaigns on the go.

“We see the mobile app as an extension of where we’re moving forward with our innovation,” he said.

“I would say if we were starting Indiegogo from scratch today and there was nothing else existing there’s a good chance we would go mobile-only. Adding apps is just an extension of where the market and customers are taking us.”

Media Articles

Luc Sabbatini leaving Bell Media

Sabbatini was credited with merging the Bell and Astral sales teams in 2013

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Social Scanner: Analytics are the next step for young social networks

Plus a look into the collateral damage in Facebook's click-bait crackdown and why brands should think before jumping on Snapchat

Telco SaskTel buys naming rights for Saskatoon arena

The company is paying $350,000 per year for the naming rights

Shomi: how Rogers and Shaw plan to take on Netflix

The service launches this fall and will be available across multiple devices.

French cooking magazine Ricardo launches in English

Publisher promises advertisers a minimum circulation of 50,000