All you need to know about Canada’s World Cup viewership

Which brands have had the most World Cup success on Twitter?

IPG Mediabrands has released this detailed infographic on Canadian’s TV viewership and social engagement with World Cup coverage. Check it out to see who’s getting the most tweets, when viewers are paying the most attention and which brands have had the most successful Twitter campaigns.

Mediabrands World Cup 2014 Group Stage Analysis FINAL

Media Articles

Rabbit ears are on the rise: MTM

8% of Anglophones access over-the-air TV using old technology

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Q&A: Magazines Canada CEO Matthew Holmes

'I'm seeing all kinds of opportunities' says head of magazine industry’s governing body

St. Joseph adds to its e-newsletter portfolio

Following on the success of Twelve Thirty Six, company launches real estate product

Green P introduces mobile couponing

Pilot project in Toronto neighbourhood includes offers from 18 local businesses

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

Apps — Facebook has an ad for that

New tool enables advertisers to reach consumers likely to take in-app action

Kirstine Stewart leaves Twitter

The social media site's first Canadian hire leaves the company after three years