All you need to know about Canada’s World Cup viewership

Which brands have had the most World Cup success on Twitter?

IPG Mediabrands has released this detailed infographic on Canadian’s TV viewership and social engagement with World Cup coverage. Check it out to see who’s getting the most tweets, when viewers are paying the most attention and which brands have had the most successful Twitter campaigns.

Mediabrands World Cup 2014 Group Stage Analysis FINAL

Media Articles

Giving marketers the inside edge

SPONSORED: In-app video from Flurry and its marketplace now available to Yahoo advertisers

Yahoo Canada’s Year in Review

SPONSORED: Tapping in to what matters most to users

The search for social marketing’s J.D. Power

Aimia CMO John Boynton says social marketing needs metrics that look deeper

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products

Former Quebecor CEO to head St-Hubert restaurant chain

Robert Depatie starts new role in February

Why there needs to be a victor in the mobile wallet wars

Retail Futurist Doug Stephens says convenience will reach a tipping point