All you need to know about Canada’s World Cup viewership

Which brands have had the most World Cup success on Twitter?

IPG Mediabrands has released this detailed infographic on Canadian’s TV viewership and social engagement with World Cup coverage. Check it out to see who’s getting the most tweets, when viewers are paying the most attention and which brands have had the most successful Twitter campaigns.

Mediabrands World Cup 2014 Group Stage Analysis FINAL

Media Articles

New tampon brand challenges menstruation shame

Out-of-home ads for Easy aim to get people talking about periods

Context Matters – The Client (Video)

RBC's Alan Depencier on premium media's benefits and drawbacks

Twitter kills Vine, cuts staff

Plans for future growth include laying off 9% of its workforce

Ricardo Media looks to PR to promote English print mag

Bicom Communications will handle media and influencer relations to build awareness

Clear Channel revamps Eaton Centre sign

New structure is entirely digital, with 8,100 square feet of ad space

Broadcast revenues fall as viewing/listening moves online

CRTC releases comprehensive Communications Monitoring Report

Anti-texting and driving ad puts viewers in the driver’s seat

New 'Choices' ad uses TimePlay app to warn moviegoers of distracted driving

Bell Media launches a Fantastic…promo

Media conglomerate in the midst of a multi-channel push for Harry Potter spin-off

Jays’ playoff run a hit for Rogers

Team owner is also most noticed advertiser during the post-season run