All you need to know about Canada’s World Cup viewership

Which brands have had the most World Cup success on Twitter?

IPG Mediabrands has released this detailed infographic on Canadian’s TV viewership and social engagement with World Cup coverage. Check it out to see who’s getting the most tweets, when viewers are paying the most attention and which brands have had the most successful Twitter campaigns.

Mediabrands World Cup 2014 Group Stage Analysis FINAL

Media Articles

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

CBC names Munro Cullen senior creative director

Shaw Media writer joins national broadcaster

CRTC approves DHX deal for Family Channel, Disney channels

Caillou and Johnny Test have a new home in Canada

Geek Street teaches kids tech in Toronto

Google Canada's street festival was more about coding than corn dogs

Air Canada and Rickard’s seek Canada’s top bars

Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

Facebook’s ‘good’ quarter means ad revenue jumps 67%

Total users hits 1.32 billion, with 829 million on every day

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers