All you need to know about Canada’s World Cup viewership

Which brands have had the most World Cup success on Twitter?

IPG Mediabrands has released this detailed infographic on Canadian’s TV viewership and social engagement with World Cup coverage. Check it out to see who’s getting the most tweets, when viewers are paying the most attention and which brands have had the most successful Twitter campaigns.

Mediabrands World Cup 2014 Group Stage Analysis FINAL

Media Articles

Sportsnet confirms Strombo out, MacLean in on HNIC

Reporter David Amber to serve as co-host for the late broadcast

Metroland Media’s marketing VP has news for advertisers

Michelle Digulla talks about her firm's research into Ontarians' readership habits

Cannes 2016: Just 12 Lions equals tough year for Canada

After a stellar 2015, Canada's medal count dips in 2016. Judy John's suggestion to be better in 2017

Cannes 2016: Harvey Nichols’ CCTV spot named Film Grand Prix

Canada shut out of the competition despite nine shortlisted entries

Cannes 2016: Black Friday shutdown wins top Titanium

Titanium Grand Prix goes to REI, Integrated Grand Prix awarded to Netflix

Cannes 2016: Under Armour wins Film Craft Grand Prix

The sportswear brand races off with the top honour of the competition

Premium media requires a different kind of creative

Study says media choice affects brand perception, experts urge nuanced execution

Cannes 2016: Edeka and Beyoncé both named Music Grand Prix

J. Walter Thompson Canada's "Just Another Day" for SickKids wins Silver Lion