Infographic: Good News, Bad News (for news)

Not surprisingly, students today get most of their news from one of the many screens in front of them, but don’t count out ink-on-paper because it’s still enticing Gen Y eyeballs. In conjunction with Canadian youth marketing and market research firm Studentawards Inc., Marketing surveyed 1,078 students between 18 and 24 to find out where […]

Not surprisingly, students today get most of their news from one of the many screens in front of them, but don’t count out ink-on-paper because it’s still enticing Gen Y eyeballs.

In conjunction with Canadian youth marketing and market research firm Studentawards Inc., Marketing surveyed 1,078 students between 18 and 24 to find out where they source their news, and specifically about their newspaper and magazine reading habits.

While their primary news feeds are online, more than half (53%) still pick up a print newspaper at least once a week (even if only for a few minutes). And although 63% believe print newspapers will disappear in the next 10 years, when it comes to searching for news, it’s their local newspapers (whether in print or online) they turn to the most.

Click to enlarge, or download the PDF here.

Media Articles

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

CBC names Munro Cullen senior creative director

Shaw Media writer joins national broadcaster

CRTC approves DHX deal for Family Channel, Disney channels

Caillou and Johnny Test have a new home in Canada

Geek Street teaches kids tech in Toronto

Google Canada's street festival was more about coding than corn dogs

Air Canada and Rickard’s seek Canada’s top bars

Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

Facebook’s ‘good’ quarter means ad revenue jumps 67%

Total users hits 1.32 billion, with 829 million on every day

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes