Infographic: Good News, Bad News (for news)

Not surprisingly, students today get most of their news from one of the many screens in front of them, but don’t count out ink-on-paper because it’s still enticing Gen Y eyeballs. In conjunction with Canadian youth marketing and market research firm Studentawards Inc., Marketing surveyed 1,078 students between 18 and 24 to find out where […]

Not surprisingly, students today get most of their news from one of the many screens in front of them, but don’t count out ink-on-paper because it’s still enticing Gen Y eyeballs.

In conjunction with Canadian youth marketing and market research firm Studentawards Inc., Marketing surveyed 1,078 students between 18 and 24 to find out where they source their news, and specifically about their newspaper and magazine reading habits.

While their primary news feeds are online, more than half (53%) still pick up a print newspaper at least once a week (even if only for a few minutes). And although 63% believe print newspapers will disappear in the next 10 years, when it comes to searching for news, it’s their local newspapers (whether in print or online) they turn to the most.

Click to enlarge, or download the PDF here.

Media Articles

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Digital magazine readership on the rise: PMB

Digital readership increases by more than 50% in the past year

Nearly half of Canadians read a newspaper each week: NADbank

Digital-only readership is just 11%, but growing among younger demographics

CTV/CMA announce judges for Super Bowl ad challenge

Winning ad will air during CTV’s Feb. 1 telecast of Super Bowl XLIX

TSN unveils online store

New venture isn’t intended to compete with established online merchants, but round out the online experience for TSN.ca users

Shomi announces new content deal with Warner Bros

Includes popular library titles like Veronica Mars, as well as several Kubrick films

Facebook revenue soars thanks to boost in mobile ads

Social media site succeeds in steering advertisers to its mobile platform

CBC secures broadcast rights for the 2018 and 2020 Olympics

Broadcaster to partner with Rogers and Bell