Instagram ads coming soon to Canada

Facebook-owned Instagram will be rolling out ads in Canada in the third quarter of this year.

Instagram users in Canada will soon see ads in their feeds.

On Monday the social network, a Facebook company, announced it will roll out ads “in the coming months” to Canada, the U.K. and Australia. In November 2013, Instagram introduced ads in the U.S. with the fashion brand Michael Kors purchasing the first Instagram campaign.

Adidas, Levi’s, Ben & Jerry’s and General Electric have likewise all bought ads on Instagram, which are differentiated from users posts by a small “sponsored” marking in the top right corner of the ad.

The ads have delivered promising results so far, including 32-point incremental lift in ad recall across a four-brand case study released by the company. Instagram has also been able to deliver broad reach in the U.S., connecting Levi’s to 9.8 million people there over eight days, targeting people 18-35.

According to an Instagram spokesperson, the ads will only be available to select Canadian advertisers. The company plans to work with a “handful of advertisers” in Canada who are “already great members of the Instagram community.”

Like the rollout in the U.S., the introduction of ads to Instagram in Canada is expected to be slow, with some consumers starting to see ads in the third quarter of this year.

“Ads will be rolling out slowly so Instagram can evaluate each market on a case per case basis and ensure ads maintain the same experience users come to Instagram for daily,” the spokesperson said.

Media Articles

On The Move: Changes at Bell Media, Edelman and GMR

A weekly recap of who's headed where in Canadian marketing and communications

Google promises 100% viewability on GDN

Google Display Network to charge on viewable CPM by default

Movember Foundation hires firm for influencer effort

1Milk2Sugars to identify and oversee Quebec ambassadors

Numeris TV ratings data goes digital

NLogic announces new API for accessing Numeris TV data

Next Issue re-launching as Texture

Digital magazine service now boasts 'well north' of 100,000 users

Shopify adds ‘buy now’ button for Twitter users

Canada company already working with Pinterest and Facebook

NextHome launches consumer marketing campaign

The first campaign for Yellow Pages unit since its February rebrand

Omni touts crime drama to woo Mandarin, Cantonese viewers

Homegrown show joins lineup of 'ethnocultural programming'

Star and La Presse divvy up Olive Media’s sales services

International ad network will be folded, but programmatic sales continue