Updated: Rogers adds sales veteran Tomik to executive team

Media company also announces new role for marketing leader Dale Hooper After stints with CBC and the former CanWest Global Communications, Jack Tomik’s Canadian media career has brought him to Rogers Media. The longtime media sales executive assumes the newly created position of chief sales officer at Rogers Media effective Nov. 1. Rogers also announced […]

Media company also announces new role for marketing leader Dale Hooper

Jack Tomik

After stints with CBC and the former CanWest Global Communications, Jack Tomik’s Canadian media career has brought him to Rogers Media.

The longtime media sales executive assumes the newly created position of chief sales officer at Rogers Media effective Nov. 1.

Rogers also announced yesterday that Dale Hooper, the longtime PepsiCo Beverages Canada executive who joined the company early last year as senior VP of sales and marketing, has been named SVP, marketing and consumer insights.

Both Hooper and Tomik will report to Rogers Media president Keith Pelley, comprising what Rogers described in a release as “key members” of its senior executive team.

In his new role, Tomik will lead the Rogers Media sales team, with responsibility for strategy and consolidated advertising revenue across the company’s TV, radio, publishing and digital assets. He will also work to align the company’s multiple divisions – with the exception of the Toronto Blue Jays – under what Rogers described as a “centralized centre of excellence,” while overseeing revenue planning, multiplatform sales and client solutions.

Tomik has amassed more than 30 years of experience in sales, most recently as general manager of the CBC’s Revenue Group, where he oversaw sales for the company’s English-language TV, radio and online properties.

Dale Hooper

He was a principal in a strategic sales and marketing consultancy for eight years, and also spent 24 years with the now defunct CanWest Global Communications in various leadership roles, including general manager of B.C. operations, SVP of sales and marketing, and president of the company’s sales unit, CanWest Media Sales – where he oversaw an estimated $1.5 billion in annual ad sales for its array of media assets.

He also oversaw the sales and marketing strategy for CanWest’s acquisition of the Southam Newspaper Chain and Western International Communications (WIC).

In a release, Pelley called Tomik “the best in the business,” noting that he has both a “veteran’s view” of the industry and a “finger on the pulse” of where the media business is headed.

“Jack’s vision and leadership will be the driving force behind the creation of powerfully customized opportunities for our clients, leveraging our unique and robust mix of assets,” said Pelley.

Hooper, meanwhile, a veteran of Canada’s consumer packaged goods industry with lengthy stints at both Cadbury Chocolate Canada and PepsiCo, will be tasked with strengthening the company’s marketing and creating a strong consumer insights strategy.

Announcing Hooper’s appointment, Rogers noted the increased importance of brands in the modern-day media business and the importance of developing consumer/audience insights.

Rogers said Hooper has succeeded in building brand equity for Rogers’ assets and established the company as a “truly integrated” player in the Canadian media landscape since his arrival 20 months ago.

Hooper will also lead the repositioning of The Shopping Channel, which the company said represents a “key growth opportunity.”

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