Jim Pattison Broadcast Group looks to grow out west

Private B.C.-based broadcast group trying to acquire nine radio stations

The Jim Pattison Broadcast Group is out to compete against bigger radio players in the wide, wide west.

The Kamloops, B.C.-based private company is currently trying to boost its roster of radio stations in Western Canada with news Thursday that it has notified the CRTC of its intent to purchase nine stations from Rawlco Radio.

The seven FM and two AM radio stations are located in Edmonton, Alberta and three markets in Saskatchewan: Prince Albert, North Battleford and Meadow Lake. In fact, seven of the nine stations are in Saskatchewan. Pattison chairman and CEO Jim Pattison commented that, like Rawlco, his company has “close ties” with Saskatchewan.

Pattison chairman Rick Amish said in a release that it’s a top priority for his company’s broadcast division to keep expanding its presence in Western Canada. He added that he had approached Rawlco Radio CEO Gordon Rawlinson “several times for many years” regarding such a deal, and that he’s excited Pattison now has the opportunity to “grow in markets that mirror our other Western Canadian radio and television stations.”

He added that Pattison’s history “has been built on acquisitions and new licences, as we are great believers in the future of radio. This purchase is part of our strategic plan to grow and expand in the west.”

Pattison currently has 33 FM radio stations and three conventional TV stations in B.C., Alberta and Manitoba, and recently acquired three radio stations from Bell Media.

The existing management teams at each of the nine radio stations will remain intact, and the entire staff will be offered roles with Pattison. Rawlinson commented that he was pleased with that commitment from Pattison, and that he believes Pattison’s style of running radio stations is similar to his company’s approach. “They have an outstanding reputation of providing excellent local ratio with a keen focus on community service,” said Rawlinson.

Pattison president Rod Schween said, pending the CRTC’s approval of the acquisition, his company is confident the new additions will allow it to “continue competing against some of Canada’s largest national players who are well-established in the West.”

Media Articles

Ourdata offers a more charitable ad blocker

B-corp's 'ad enabler' wants to help both publishers and consumers with 'data union'

Transcontinental looks to cut costs as ad revenue drops

Printing revenues should be stable in 2017, but print advertising is slowing

IPG’s Magna report predicts ad spending will slow in 2017

Next year's projected 3.6% growth is the lowest since the 2008 recession

GroupM integrates data offering with new platform

The media investment group has announced the global launch of [m]Platform

Industry calls for more third-party Facebook verification

Experts weigh in on what Facebook owes advertisers

Luxury retail must go digital or be forgotten (column)

AJ Dalal says luxury retail ignores the connected shopper at its peril

Rogers announces LouLou to close, Châtelaine to remain

Rogers Publishing continues to divest titles as its media strategy evolves