Jones Media opens Montreal office

Former Rogers sales exec Marieve Lemay to handle Eastern Canada sales

Describing it as an “extremely important” market, Toronto-based Jones Media has opened a Montreal office and hired former Rogers Digital Media sales executive Marieve Lemay as sales director for Eastern Canada.

The company said that building its exclusive French inventory is a priority, along with building out its first-party data segments. The company’s French inventory is focused on the news, entertainment, parenting and sports categories.

“Hiring strong leadership in this market, Jones Media is able to continue its commitment to clients while providing the servicing tools to execute innovative strategy and exceed performance expectations,” said vice-president of sales Erin McDougald in a release.

Lemay was previously senior account manager, national sales for Rogers Media, having started her career at BCP in 2001. After seven years in various media agency roles, Lemay moved to Teletoon, where she was responsible for selling both broadcast and online properties, before moving to RDS.ca.

Jones Media has partnered with several premium publishers since its formation last year, including Ziff Davis Tech, AskMen.com, IGN.com, SpotXchange Video Ad Network and Beyond the Rack.

Media Articles

Bloomberg to launch Canadian business TV channel

Channel helps feed Canadians' increased desire for financial news coverage

Upstart services elbowing aside traditional satellite and cable

Latest from MTM shows nearly half of Anglo-Canadians watching TV content online

Trader taps Co-Op Advertising for creative assignment

A new creative platform is rolling out this week

M2 lands Sky Zone trampoline assignment

Multi-media campaign debuts next week

CarPages.ca taps Mediative for online sales

Company now represents more than 18 publishers spanning over 40 websites

W Network launches online extensions

W Dish and W View intended to appeal to younger audiences

Oscar ratings tumble for CTV

Sunday's telecast attracts 5.2 million viewers, down from 6.12 million

EOne launches Canada’s first Instagram video campaign

Promotion for 'Insurgent' will feature exclusive content targeting teens