Describing it as an “extremely important” market, Toronto-based Jones Media has opened a Montreal office and hired former Rogers Digital Media sales executive Marieve Lemay as sales director for Eastern Canada.
The company said that building its exclusive French inventory is a priority, along with building out its first-party data segments. The company’s French inventory is focused on the news, entertainment, parenting and sports categories.
“Hiring strong leadership in this market, Jones Media is able to continue its commitment to clients while providing the servicing tools to execute innovative strategy and exceed performance expectations,” said vice-president of sales Erin McDougald in a release.
Lemay was previously senior account manager, national sales for Rogers Media, having started her career at BCP in 2001. After seven years in various media agency roles, Lemay moved to Teletoon, where she was responsible for selling both broadcast and online properties, before moving to RDS.ca.
Jones Media has partnered with several premium publishers since its formation last year, including Ziff Davis Tech, AskMen.com, IGN.com, SpotXchange Video Ad Network and Beyond the Rack.