Kiip ready to open first Canadian office

San Francisco-based mobile rewards company Kiip is opening its first Canadian office in Vancouver to focus on product engineering, research and development. When the company’s Canadian co-founder Brian Wong spoke at Marketing’s Mobile Conference in Toronto last September, he told attendeesd that Canadian brands were slower at getting into the mobile rewards space. At the […]

San Francisco-based mobile rewards company Kiip is opening its first Canadian office in Vancouver to focus on product engineering, research and development.

Brian Wong

When the company’s Canadian co-founder Brian Wong spoke at Marketing’s Mobile Conference in Toronto last September, he told attendeesd that Canadian brands were slower at getting into the mobile rewards space. At the time, Kiip (pronounced “keep”) counted PopChips, Secret, 1-800-Flowers and Skittles among its U.S.-based brand partners.

But attitudes change. In November Kiip announced it was partnering with Cineplex and Scotiabank’s Scene loyalty program. And though he wouldn’t name them, Wong told Marketing recently he’s excited about new clients Kiip is set to partner with in Canada.

While mobile reward programs may not be the tough sell to Canadian advertisers it once was, Wong said there are specific categories spending money right now and they don’t include brands that are necessarily at the top of Kiip’s list.

“One that we noticed that’s really big is alcohol, but we’re not necessarily chasing after that money,” he said. “I think there are other brands we can help that may be easier to work with.

“Think the Tim Hortons and the London Drugs of the world. Those are the types of brands we’re going after. Both QSR and retail are very apt for what we’re working on.”

Discussing the Vancouver office, Wong said the opening is a strong indicator of the interest and talent pool in that city. “There’s a lot of demand for jobs and very low supply [in the start up tech industry]. So it’s a good thing.”

The Vancouver office marks the company’s first R&D operation outside of its headquarters in San Francisco. Kiip’s other offices in the U.S. (Chicago, Los Angeles and New York) focus solely on sales.

Wong said that with few brand partners in the Vancouver area, the new office doesn’t warrant a sales team at this time.

Kiip is currently sourcing local candidates for the four Vancouver positions – front end engineer, infrastructure engineer, systems engineer and web engineer – that it posted to the jobs section of its site earlier this week.

Wong will spend time with job candidates next month when he’s in Vancouver for GROW, a three-day tech conference that helps connect entrepreneurs with investors.

Related
• Brian Wong on Gamification

Media Articles

Quebec broadcasters take aim at CBC over ‘ferocious competition’

CBC accused of using government funds to 'outpace' private counterparts

Arianna Huffington’s advice for taking a company global

As Huffington Post Canada turns five, its co-founder reflects on the company's success

Vice Canada launching Quebec division

Company also opening a Canadian office of its in-house creative agency Virtue

Raptors’ game 4 sets ratings record for TSN

More than one-third of GTA residents watched Monday's game

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Facebook to close desktop ad exchange

What comes next now that FB shifts focus from desktop to mobile ads?

The neuroscience that explains TV’s enduring appeal

Brainsights research shows size matters when it comes to ad format

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor