Kristen Bell, Nia Long hit the Target in new branded content series

Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on screen is for sale. The company unveiled the three episodes of Falling for You Thursday at a private event at the SLS Hotel in Los Angeles. Bell plays an advertising exec and Long […]

Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on screen is for sale.

The company unveiled the three episodes of Falling for You Thursday at a private event at the SLS Hotel in Los Angeles.

Bell plays an advertising exec and Long plays her boss. Zachary Abel plays Bell’s rival – and potential love interest – in the series, wherein online viewers can click on any item on screen and add it to their shopping cart, from fashion to housewares.

“It’s a very exciting concept,” Bell said. “It felt very fluid. A lot of it is just showing things in their natural habitat. I felt like it was more natural than a product-placement situation (on a film set).”

More than 100 products are featured in the three-episode arc. Falling for You will begin airing Oct. 2 and the products featured will be available until Nov. 1.

Media Articles

OverCat Communications launches one-stop press hub

Users can download press materials 24/7

AOL to buy mobile ad company Millennial Media

$248 million deal adds mobile programmatic tech, publisher network to AOL's offering

Moneris taps Razorfish for new digital strategy

Agency devloping a 'responsive digital platform' to help clients understand services

2015 MIAs deadline extended

You asked for it, you got it

Jays push Sportsnet ratings to new highs

Specialty channel averaged 266,000 viewers in August

Most print newspaper brands will be obsolete by 2025: Report

Publishers in a '10-year race' against time and technology says Winnipeg firm

Global looks to late night with the addition of Colbert

Network's first late night show since 2012 an attempt to woo younger viewers, says senior executive

TLN puts fall schedule to a vote

New campaign invites viewers to vote for their favourite on-air personality

VMA viewership jumps 32%

Awards show telecast is Sunday's most-watched program in Canada