Kristen Bell, Nia Long hit the Target in new branded content series

Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on screen is for sale. The company unveiled the three episodes of Falling for You Thursday at a private event at the SLS Hotel in Los Angeles. Bell plays an advertising exec and Long […]

Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on screen is for sale.

The company unveiled the three episodes of Falling for You Thursday at a private event at the SLS Hotel in Los Angeles.

Bell plays an advertising exec and Long plays her boss. Zachary Abel plays Bell’s rival – and potential love interest – in the series, wherein online viewers can click on any item on screen and add it to their shopping cart, from fashion to housewares.

“It’s a very exciting concept,” Bell said. “It felt very fluid. A lot of it is just showing things in their natural habitat. I felt like it was more natural than a product-placement situation (on a film set).”

More than 100 products are featured in the three-episode arc. Falling for You will begin airing Oct. 2 and the products featured will be available until Nov. 1.

Media Articles

Bloomberg to launch Canadian business TV channel

Channel helps feed Canadians' increased desire for financial news coverage

Upstart services elbowing aside traditional satellite and cable

Latest from MTM shows nearly half of Anglo-Canadians watching TV content online

Trader taps Co-Op Advertising for creative assignment

A new creative platform is rolling out this week

M2 lands Sky Zone trampoline assignment

Multi-media campaign debuts next week

CarPages.ca taps Mediative for online sales

Company now represents more than 18 publishers spanning over 40 websites

W Network launches online extensions

W Dish and W View intended to appeal to younger audiences

Oscar ratings tumble for CTV

Sunday's telecast attracts 5.2 million viewers, down from 6.12 million

EOne launches Canada’s first Instagram video campaign

Promotion for 'Insurgent' will feature exclusive content targeting teens