La Presse partners with 2015 Pan Am Games

Montreal daily La Presse has entered a new sponsorship agreement with the Toronto 2015 Pan Am/Parapan Am Games. In a release, Simon Jennings, president of La Presse Group Sales in Toronto, called the partnership a “superb opportunity” for the publication to demonstrate its digital tablet edition, La Presse+, while providing enhanced visibility for the Games […]

Montreal daily La Presse has entered a new sponsorship agreement with the Toronto 2015 Pan Am/Parapan Am Games.

In a release, Simon Jennings, president of La Presse Group Sales in Toronto, called the partnership a “superb opportunity” for the publication to demonstrate its digital tablet edition, La Presse+, while providing enhanced visibility for the Games via advertising in its suite of products, including La Presse+, the publication’s print edition, the LaPresse.ca website and in the six regional dailies owned by its corporate parent, Gesca.

Media Articles

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

Best Buy enlists Tracy Moore for Mother’s Day PR program

Cityline host providing gift suggestions and blog posts targeted at mom

PMB/NADbank release final readership studies

Mobile readership rising for newspapers; magazines reach 75% of Canadians

Cogeco Cable selects new agency partners

Taxi, Touché! and Bimm all awarded assignments with cable giant

Dynamic Outdoor selects ad tech supplier, joins COMB

Dynamic committed to being a tech company first, billboard company second

Irrelevant messages drive rise of ‘deletist’ consumers

New Aimia survey finds Canadians are getting tougher on brands

Cundari launches media division

Cundari Media Trust combines media planning with creative strategy and analytics