La Presse partners with 2015 Pan Am Games

Montreal daily La Presse has entered a new sponsorship agreement with the Toronto 2015 Pan Am/Parapan Am Games. In a release, Simon Jennings, president of La Presse Group Sales in Toronto, called the partnership a “superb opportunity” for the publication to demonstrate its digital tablet edition, La Presse+, while providing enhanced visibility for the Games […]

Montreal daily La Presse has entered a new sponsorship agreement with the Toronto 2015 Pan Am/Parapan Am Games.

In a release, Simon Jennings, president of La Presse Group Sales in Toronto, called the partnership a “superb opportunity” for the publication to demonstrate its digital tablet edition, La Presse+, while providing enhanced visibility for the Games via advertising in its suite of products, including La Presse+, the publication’s print edition, the LaPresse.ca website and in the six regional dailies owned by its corporate parent, Gesca.

Media Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

Corus Entertainment revenue up, adjusted earnings flat

Tough national advertising market adds pressure to revenue growth

Shaw profit beats estimates, but revenue doesn’t

Despite solid earnings, Shaw reports a drop in cable and satellite TV subscribers

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Bell and Rogers in disagreement over NHL GamePlus mobile app

Canada's biggest media companies face off over access to NHL content

Fashion Magazine launches awards show

Inaugural event caps off annual World MasterCard Fashion Week

TVB disputes IAB’s ad spend figures

Television marketing body says numbers unfairly include digital spend on traditional media including broadcast and print

Rogers partners with Netflix on original series

Between starts filming in Toronto this fall