La Presse set to launch free Android edition

La Presse+, the free digital edition of La Presse for tablets, will be available for selected Android models beginning April 23, it was announced Friday. The launch makes La Press+ content available to a broader array of mobile devices after the service launched last year for Apple devices only. “The launch of the Android version […]

La Presse+, the free digital edition of La Presse for tablets, will be available for selected Android models beginning April 23, it was announced Friday.

The launch makes La Press+ content available to a broader array of mobile devices after the service launched last year for Apple devices only.

“The launch of the Android version of La Presse+ means thousands of new readers will enjoy access to our free digital edition, on a more extensive range of tablet devices,” Guy Crevier, president and publisher of La Presse said in a statement.

The Android version of the app will feature enriched, multimedia versions of every section of the La Presse print edition, plus a broad array of exclusive content. It will be available for tablets with an Android operating system version 4.2 or higher, a 7-inch or larger display screen, sufficient processing and graphics power to support La Presse+’s media-rich functionalities, and access to the Google Play Store.

La Presse first launched its mobile version last year with a free subscription for the iPad through Apple’s Newsstand app. Groupe Gesca, La Presse‘s parent company, has invested $40 million and three years into the development La Presse+.

La Presse+ is available every morning before 5:30 a.m., seven days a week.

Media Articles

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Rogers introduces Twitter support

First Canadian company to offer support via social media platform

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

Netflix looks at binge habits of Canadians, global users

Viewers are getting hooked faster to binge-worthy content than ever before

Rogers goes big to promote World Cup of Hockey

New campaign spans traditional media to experiential and in-store

Pattison wins Richmond, B.C. street furniture contract

New 20-year contract includes provisions for digital inventory

Bruce Neve discusses digital, data and goals (Q&A)

Longtime Canadian media executive on his new role with True Media