Larivière stepping down as TC Media president

After nearly six years with the company, Natalie Larivière is stepping down as president of Transcontinental Inc.’s media division, TC Media. Her final day with the company will be June 29. No explanation was given for Larivière’s departure, with a release stating only that she is leaving to pursue “new professional challenges.” Transcontinental’s president and […]

After nearly six years with the company, Natalie Larivière is stepping down as president of Transcontinental Inc.’s media division, TC Media. Her final day with the company will be June 29.

No explanation was given for Larivière’s departure, with a release stating only that she is leaving to pursue “new professional challenges.” Transcontinental’s president and CEO, François Olivier, will take over as interim head of TC Media until a full-time president is found, a process that could take several months.

Larivière plans to work with the TC Media team to ensure a smooth transition, said Transcontinental’s chief communications officer, Sylvain Morissette. The search for her replacement will be conducted both internally and externally. “All possibilities are open,” said Morissette.

In a release, Olivier thanked Larivière for her “significant contribution” to the development of TC Media, noting that she had piloted numerous projects that have enhanced the division’s product offering.

“Natalie leaves us with a solid team with whom we will continue to pursue our growth,” he said.

Larivière arrived at TC Media from Quebecor in August 2006 with a mandate to develop digital platforms for the company’s flagship media brands, which include consumer magazines such as Canadian Living, Elle Canada and Style at Home, as well as an extensive network of community newspapers and their associated web properties.

Her tenure coincided with the launch of the consumer magazines More and Vita, and, more recently, the closure of the venerable Homemakers publication. The company also partnered with Loblaw to launch a new multiplatform brand dedicated to healthy living called Fresh Juice.

TC Media generated $158.5 million in revenues for the first quarter of 2012, down slightly from $159.2 million in the corresponding period a year earlier. Earnings before interest and taxes were $6.3 million.

Media Articles

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

CBC News lays off 144 staff, Radio Canada cuts 100

Layoffs shave $15 million from public broadcaster's operating costs

CRTC bids to make TV service contracts easier to understand

Proposed code the latest to emerge from CRTC's "Let's Talk TV" hearings last fall

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Kevin Crull apologizes for interfering in CTV coverage

Bell Media president says he was wrong to try to influence the editorial decisions of CTV

Virgin Mobile Canada seeks to foil pranksters with PSA

Mobile company urges Canadians to be on the lookout April Fool's Day