Larivière stepping down as TC Media president

After nearly six years with the company, Natalie Larivière is stepping down as president of Transcontinental Inc.’s media division, TC Media. Her final day with the company will be June 29. No explanation was given for Larivière’s departure, with a release stating only that she is leaving to pursue “new professional challenges.” Transcontinental’s president and […]

After nearly six years with the company, Natalie Larivière is stepping down as president of Transcontinental Inc.’s media division, TC Media. Her final day with the company will be June 29.

No explanation was given for Larivière’s departure, with a release stating only that she is leaving to pursue “new professional challenges.” Transcontinental’s president and CEO, François Olivier, will take over as interim head of TC Media until a full-time president is found, a process that could take several months.

Larivière plans to work with the TC Media team to ensure a smooth transition, said Transcontinental’s chief communications officer, Sylvain Morissette. The search for her replacement will be conducted both internally and externally. “All possibilities are open,” said Morissette.

In a release, Olivier thanked Larivière for her “significant contribution” to the development of TC Media, noting that she had piloted numerous projects that have enhanced the division’s product offering.

“Natalie leaves us with a solid team with whom we will continue to pursue our growth,” he said.

Larivière arrived at TC Media from Quebecor in August 2006 with a mandate to develop digital platforms for the company’s flagship media brands, which include consumer magazines such as Canadian Living, Elle Canada and Style at Home, as well as an extensive network of community newspapers and their associated web properties.

Her tenure coincided with the launch of the consumer magazines More and Vita, and, more recently, the closure of the venerable Homemakers publication. The company also partnered with Loblaw to launch a new multiplatform brand dedicated to healthy living called Fresh Juice.

TC Media generated $158.5 million in revenues for the first quarter of 2012, down slightly from $159.2 million in the corresponding period a year earlier. Earnings before interest and taxes were $6.3 million.

Media Articles

Social Scanner: Hootsuite celebrates Halloween

Plus, Taco Bell goes dark on social and Chevrolet embraces its slip up

PMB and NADbank merge

New entity promises enhanced data, reduced costs

6 takeaways from the Brightroll Video Summit

Panelists covered everything digital, video and mobile

Bell Media launches video streaming service

"Project Latte" will include the entire HBO scripted off-air library

Toronto Crime Stoppers shed light on contraband tobacco

Public awareness campaign asks citizens to take action

UPDATED: Rogers and Vice Media enter $100-million partnership

Media companies to produce Canadian-focused content for mobile, web and TV

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Digital magazine readership on the rise: PMB

Digital readership increases by more than 50% in the past year

Nearly half of Canadians read a newspaper each day: NADbank

Digital-only readership is just 11%, but growing among younger demographics