Loblaw launching new in-store magazine

Sage natural health magazine will focus on lifestyle and food Loblaw Companies is creating an in-store magazine focused on natural health. The publication, Sage, will be made in partnership with B.C.-based Alive Publishing Group, and customers will be able to pick it up for free in Loblaw stores. The move comes shortly after TC Media […]

Sage natural health magazine will focus on lifestyle and food

Loblaw Companies is creating an in-store magazine focused on natural health. The publication, Sage, will be made in partnership with B.C.-based Alive Publishing Group, and customers will be able to pick it up for free in Loblaw stores.

The move comes shortly after TC Media stopped the print edition of Fresh Juice, which was distributed to select Loblaw customers. The healthy living magazine, which was made by TC Media, was also sold on newsstands and by subscription. (It still exists online.)

Sage will be published nine times a year, and include health, lifestyle and food content. The first issue, which will come out in September, will include 140,000 copies, distributed at 800 banner stores across the country.

“Loblaw customers are increasingly turning to us for products and knowledge that support their appetite for health and wellness,” said Elizabeth Crawley, senior category director for health food at Loblaw Companies. “[Sage is] a free go-to resource for up-to-date healthy, natural and sustainable information.”

Alive Publishing Group has been in the natural health industry for 40 years, and currently creates Alive magazine, as well as an Australian version.

Media Articles

Laas Turnbull joins ZoomerMedia

Media veteran named co-publisher of Zoomer, takes on content and IT teams

iPhones top list of preferred second screen devices

New Seevibes statistics shows Android losing ground to home comupters

Why sports apps are winning with fans

Usage is exploding as sports apps keep consumers deeply engaged

Mediative adds Dine.to and two auto sites to network

New sites boost network's reach with auto and foodie audiences

WestJet launches new in-flight entertainment system

WestJet Connect will offer advertising 'down the road' says spokesperson

Bell Media adds nine YouTube creators to its MCN roster

Much Digital Studios has earned 10 million+ video views since May launch

Clear Channel launches digital column network

Six-foot tall columns will display advertising in sync at busy commuter hub

Torstar buys majority interest in digital media company

Move comes as company posts a $1.1 million second quarter loss

Pan Am Games a TV and social media hit: IPG Mediabrands

More than 60% of the population watched at least part of the coverage