Luc Sabbatini leaving Bell Media

Sabbatini was credited with merging the Bell and Astral sales teams in 2013

Bell Media needs a new head of sales.

The company announced the impending departure of Luc Sabbatini Tuesday afternoon and said plans to replace him would be announced in the fall.

Luc Sabbatini

Luc Sabbatini

“This spring, Luc informed me of his desire to pursue other business and personal interests,” said Bell Media president Kevin Crull, in a release. “While saddened by his decision, I nonetheless respect it and appreciate the fact that he gave us such long notice.

“Luc has been a fantastic partner and I’m extremely grateful to him for executing his vision of a new way for our sales teams to work together and do business. In just 15 months, Luc has completed a major transformation of Bell Media Sales.”

Sabbatini was only appointed president of sales in July 2013, shortly after the Bell’s acquisition of Astral. Before that he was president of Astral Out-of-Home.

As head of sales, Sabbatini is credited with the merger of the Bell and Astral sales teams into one multiplatform sales group.

“My time at Bell Media has been extremely rewarding on a professional and personal level,” said Sabbatini. “We built a strong and dedicated team and positioned our brand in an increasingly competitive marketplace.”

Media Articles

Upstart services elbowing aside traditional satellite and cable

Latest from MTM shows nearly half of Anglo-Canadians watching TV content online

Trader taps Co-Op Advertising for creative assignment

A new creative platform is rolling out this week

M2 lands Sky Zone trampoline assignment

New multi-media campaign is set to debut next week

CarPages.ca taps Mediative for online sales

Company now represents more than 18 publishers spanning over 40 websites

W Network launches online extensions

W Dish and W View intended to appeal to younger audiences

Oscar ratings tumble for CTV

Sunday's telecast attracts 5.2 million viewers, down from 6.12 million

EOne launches Canada’s first Instagram video campaign

Promotion for 'Insurgent' will feature exclusive content targeting teens