Luc Sabbatini leaving Bell Media

Sabbatini was credited with merging the Bell and Astral sales teams in 2013

Bell Media needs a new head of sales.

The company announced the impending departure of Luc Sabbatini Tuesday afternoon and said plans to replace him would be announced in the fall.

Luc Sabbatini

Luc Sabbatini

“This spring, Luc informed me of his desire to pursue other business and personal interests,” said Bell Media president Kevin Crull, in a release. “While saddened by his decision, I nonetheless respect it and appreciate the fact that he gave us such long notice.

“Luc has been a fantastic partner and I’m extremely grateful to him for executing his vision of a new way for our sales teams to work together and do business. In just 15 months, Luc has completed a major transformation of Bell Media Sales.”

Sabbatini was only appointed president of sales in July 2013, shortly after the Bell’s acquisition of Astral. Before that he was president of Astral Out-of-Home.

As head of sales, Sabbatini is credited with the merger of the Bell and Astral sales teams into one multiplatform sales group.

“My time at Bell Media has been extremely rewarding on a professional and personal level,” said Sabbatini. “We built a strong and dedicated team and positioned our brand in an increasingly competitive marketplace.”

Media Articles

Twitter kills Vine, cuts staff

Plans for future growth include laying off 9% of its workforce

Ricardo Media looks to PR to promote English print mag

Bicom Communications will handle media and influencer relations to build awareness

Clear Channel revamps Eaton Centre sign

New structure is entirely digital, with 8,100 square feet of ad space

Broadcast revenues fall as viewing/listening moves online

CRTC releases comprehensive Communications Monitoring Report

Anti-texting and driving ad puts viewers in the driver’s seat

New 'Choices' ad uses TimePlay app to warn moviegoers of distracted driving

Bell Media launches a Fantastic…promo

Media conglomerate in the midst of a multi-channel push for Harry Potter spin-off

Jays’ playoff run a hit for Rogers

Team owner is also most noticed advertiser during the post-season run

The generational divide

New MTM study shows how Gen Y and Gen Z use media