Mediabrands announces major executive changes

There’s a whole lot of shake-up goin’ on at the senior level at Mediabrands in Canada. The network of media agencies announced three key executive appointments on Thursday. Following Sara Hill‘s departure from the post of M2 Universal president earlier this summer, Leeanne Comish is stepping into the role on Sept. 10. Most recently she ran […]

There’s a whole lot of shake-up goin’ on at the senior level at Mediabrands in Canada. The network of media agencies announced three key executive appointments on Thursday.

Following Sara Hill‘s departure from the post of M2 Universal president earlier this summer, Leeanne Comish is stepping into the role on Sept. 10. Most recently she ran C2Marketing, her own integrated marketing and media company. She has more than two decades of marketing and leadership experience, having worked with Coca-Cola for 12 years in roles from marketing to sales and operations. While vice-president of integrated marketing with that company, she led groups from media to sponsorships.

Related
Hill stepping down as M2 Universal president

In her new role at M2 Universal (which is the integrated media group of MacLaren McCann), Comish will concentrate on propelling bottom-line results and innovation, which she said are important to help the agency “establish long-standing connections with clients and consumers” in a release.

In another major Mediabrands announcement, Shelley Smit, most recently executive vice-president and managing director of UM, has been promoted to its president. Having been with the company since 2008, Smit will oversee every aspect of Canadian operations. She has helped lead operations at UM and develop new business, and also previously oversaw the agency’s J3—a team devoted media services group for Johnson & Johnson.

Both executives will report to Peter Mears, who has been appointed CEO of Mediabrands Canada after serving as its president—as well as president of UM—since Feb. 2010. In his new role, Mears is controlling all elements of business leadership and operations for the agencies within Mediabrands, which also include Initiative, Orion, Reprise, Cadreon and Mediabrands Multicultural in Canada.

Media Articles

Keith Pelley leaving Rogers

Media exec moving on to lead The European Tour as commissioner and CEO

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Canada’s Hottest Ads – The GoPro and Samsung show

Diego Bertagni and Joshua Stein are scratching their heads at the latest Top 10

Deal between Disney and Corus puts kids shows on new channel

Deal adds new layer of confusion to already muddled rights ownership in Canada

Global agency stocks waver as kickback controversy grows

Influential Wall Street analyst issues warning about growing awareness of media rebates

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

CBC severs ties with top execs

Public broadcaster parts ways with Chris Boyce and Todd Spencer

Shaw appoints VP, marketing and PR amid reorganization

Christine Shipton and Greg Treffry also promoted as a result of recent changes

Corus secures Canadian rights to Disney Channel content

Deal includes streaming content and ad-supported video on demand