Microsoft moves ahead with plan to stream original programming on Xbox consoles

When it comes to original programming, Microsoft is going to throw it at the Xbox and see what sticks. After nearly two years since launching a studio to create new shows to be streamed on Xbox consoles, Microsoft is finally ready to serve an assorted helping of original programming this summer for the Xbox 360 […]

When it comes to original programming, Microsoft is going to throw it at the Xbox and see what sticks.

After nearly two years since launching a studio to create new shows to be streamed on Xbox consoles, Microsoft is finally ready to serve an assorted helping of original programming this summer for the Xbox 360 and Xbox One. However, viewers shouldn’t expect Xbox Originals, as they’re called, to be available the same way that content is provided on Netflix and Hulu.

“We don’t necessarily know what approach will work, and we don’t necessarily know what approach won’t work,” noted Nancy Tellem, the president of Xbox Entertainment Studios during a recent press preview of Xbox Originals at Microsoft’s offices in Santa Monica, California.

Media Articles

Mobile keeps gaining momentum in online video: Videology

Consumers increasingly regard 'video as video,' regardless of platform

IAB study suggests Canadian ad blocking in decline

IAB Canada president sees a lot of potential in new stats on user expectations

Local searches drive changes to Google’s ad offering

New formats and device-focused bidding for people - and advertisers - on the go

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

Commercializing fintech innovation in Canada

Why financial services firms are disrupting their traditional business models

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Canadian networks ponder which new U.S. shows to acquire

The scoop on what's come out of the U.S. upfronts so far

CPAX reveals top 10 buyers and brands

Transparency bid reveals Canada's big programmatic spenders

Faulhaber celebrates 15 years by giving back to millennials

Anniversary content incorporates Instagram, Snapchat and YouTube