Microsoft moves ahead with plan to stream original programming on Xbox consoles

When it comes to original programming, Microsoft is going to throw it at the Xbox and see what sticks. After nearly two years since launching a studio to create new shows to be streamed on Xbox consoles, Microsoft is finally ready to serve an assorted helping of original programming this summer for the Xbox 360 […]

When it comes to original programming, Microsoft is going to throw it at the Xbox and see what sticks.

After nearly two years since launching a studio to create new shows to be streamed on Xbox consoles, Microsoft is finally ready to serve an assorted helping of original programming this summer for the Xbox 360 and Xbox One. However, viewers shouldn’t expect Xbox Originals, as they’re called, to be available the same way that content is provided on Netflix and Hulu.

“We don’t necessarily know what approach will work, and we don’t necessarily know what approach won’t work,” noted Nancy Tellem, the president of Xbox Entertainment Studios during a recent press preview of Xbox Originals at Microsoft’s offices in Santa Monica, California.

Media Articles

Canada’s Gusto TV tries to take on The Food Network

Ottawa-based entrepreneur launched a specialty channel despite the risks

Instagram launches Carousel Ads in Canada

New "community driven" ad product allows brands to add four images in a single post

Mobile driving gains in time spent with media: eMarketer

Study also suggests an imbalance between time spent and advertiser investment

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Storytelling belongs to everyone (Column)

Don't be afraid to put your behind-the-scenes staff in front of a reporter

CBC stacks fall and winter lineups with British, Aussie fare

Broadcaster to showcase distinctive content viewers won't see on private networks

While Facebook adoption plateaus, LinkedIn grows: MTM

Newer platforms are maintaining an upward trajectory: Media Technology Monitor

Shomi launching across Canada this summer

Service opening to all internet users, regardless of which TV provider they use