Mobile web now reaches majority of Canadians

More than 17 million Canadians are using smartphones to go online

The majority of Canadians now access the mobile web at least once a month, according to the latest numbers from eMarketer.

This year, the research firm forecasts 51% of Canadians will use smartphones to access the internet at least monthly. It’s the first time mobile web penetration has reached more than half of Canadians.

That 51% translates to about 17.7 million Canadians, huge growth of 17% over 2013.

By 2018, eMarketer expects that 66% of Canadians will adopt the behaviour.

While eMarketer also expects the U.S. to pass the halfway mark this year, it has found that mobile web usage is growing at a slightly higher pace in Canada.

Media Articles

Rogers Media refreshes AM news stations, starts with 680News

Revamp includes new radio imaging, websites and increased local content

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

CBC News lays off 144 staff, Radio Canada cuts 100

Layoffs shave $15 million from public broadcaster's operating costs

CRTC bids to make TV service contracts easier to understand

Proposed code the latest to emerge from CRTC's "Let's Talk TV" hearings last fall

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors