Mobile web now reaches majority of Canadians

More than 17 million Canadians are using smartphones to go online

The majority of Canadians now access the mobile web at least once a month, according to the latest numbers from eMarketer.

This year, the research firm forecasts 51% of Canadians will use smartphones to access the internet at least monthly. It’s the first time mobile web penetration has reached more than half of Canadians.

That 51% translates to about 17.7 million Canadians, huge growth of 17% over 2013.

By 2018, eMarketer expects that 66% of Canadians will adopt the behaviour.

While eMarketer also expects the U.S. to pass the halfway mark this year, it has found that mobile web usage is growing at a slightly higher pace in Canada.

Media Articles

Giving marketers the inside edge

SPONSORED: In-app video from Flurry and its marketplace now available to Yahoo advertisers

Yahoo Canada’s Year in Review

SPONSORED: Tapping in to what matters most to users

The search for social marketing’s J.D. Power

Aimia CMO John Boynton says social marketing needs metrics that look deeper

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products

Former Quebecor CEO to head St-Hubert restaurant chain

Robert Depatie starts new role in February

Why there needs to be a victor in the mobile wallet wars

Retail Futurist Doug Stephens says convenience will reach a tipping point