Mobile web now reaches majority of Canadians

More than 17 million Canadians are using smartphones to go online

The majority of Canadians now access the mobile web at least once a month, according to the latest numbers from eMarketer.

This year, the research firm forecasts 51% of Canadians will use smartphones to access the internet at least monthly. It’s the first time mobile web penetration has reached more than half of Canadians.

That 51% translates to about 17.7 million Canadians, huge growth of 17% over 2013.

By 2018, eMarketer expects that 66% of Canadians will adopt the behaviour.

While eMarketer also expects the U.S. to pass the halfway mark this year, it has found that mobile web usage is growing at a slightly higher pace in Canada.

Media Articles

Bloomberg to launch Canadian business TV channel

Channel helps feed Canadians' increased desire for financial news coverage

Upstart services elbowing aside traditional satellite and cable

Latest from MTM shows nearly half of Anglo-Canadians watching TV content online

Trader taps Co-Op Advertising for creative assignment

A new creative platform is rolling out this week

M2 lands Sky Zone trampoline assignment

Multi-media campaign debuts next week

CarPages.ca taps Mediative for online sales

Company now represents more than 18 publishers spanning over 40 websites

W Network launches online extensions

W Dish and W View intended to appeal to younger audiences

Oscar ratings tumble for CTV

Sunday's telecast attracts 5.2 million viewers, down from 6.12 million

EOne launches Canada’s first Instagram video campaign

Promotion for 'Insurgent' will feature exclusive content targeting teens