Moore named president of Sportsnet and NHL at Rogers Media

Scott Moore has been named president of Sportsnet and NHL at Rogers Media. Moore, most recently president of broadcast at Rogers Media, joined the company in 2010. He steps into his new role effective immediately. The appointment comes after Rogers Communications’ deal with the NHL that will see Rogers secure national broadcast and multimedia rights […]

Scott Moore has been named president of Sportsnet and NHL at Rogers Media.

Scott Moore

Moore, most recently president of broadcast at Rogers Media, joined the company in 2010. He steps into his new role effective immediately.

The appointment comes after Rogers Communications’ deal with the NHL that will see Rogers secure national broadcast and multimedia rights from the league for 12 years, starting with the 2014/15 season.

As part of his new responsibilities spearheading the Sportsnet and NHL portfolios, Moore will be distributing hockey and several other sports to Canadians using Rogers’ multiple platforms.

At the time the deal was announced on Nov. 26, Rogers Media president Keith Pelley said Roger’s vision was to “build on the NHL’s legacy in Canada with an emphasis on storytelling, innovation, and technology” and to make the NHL, its teams and its stars even more a part of Canadian culture.

Commenting on Moore’s new role, Pelley said in a release Monday that Moore “understands the passionate and personal connection fans have to sports and their teams.”

In his most recent post at the company, he led several facets of Rogers’ TV and radio assets, including programming, production and distribution.

Before his time at Rogers, Moore was executive director of CBC Sports and general manager of CBC’s media sales and marketing department.

Previous to his time at CBC, he was vice-president of then-CTV Sportsnet.

Over his more than 20 years in sports TV, Moore has been involved with eight Olympic Games. He won an Emmy Award for his work at NBC on the Seoul 1988 Olympic Games.

Moore will serve on Rogers Media’s senior leadership team.

Media Articles

Google Contributor lets users pay to block ads

Tech giant creates a way for users to bid on their own impressions

The show about nothing heads to Bell Media’s ‘Project Latte’

Seinfeld joins The Big Bang Theory, The Goldbergs, The Millers and Spun Out

CFL takes to the skies with Canadian North

League unveils new flying “billboard” in advance of 102nd Grey Cup

Transcontinental bets on local with sale of consumer titles

Company focuses on maintaining its competitive advantage

Content marketing veteran launches new B2B play

New venture combines business-to-business focused journalism with B2B-focused content marketing

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Coors looks to score with Yahoo fantasy football initiative

Multi-faceted marketing program includes display, native ads, takeovers and search

Why advertisers continue to use print flyers

New study finds print flyers remain widely read, inspire consumer action