Union tells CRTC it opposes $3.4 billion Bell-Astral deal

One of Canada’s largest media unions is sounding the alarm over Bell‘s $3.4-billion deal to buy Montreal’s Astral Media, which would add to the telecom company’s extensive radio and television business. The CRTC is in its third day of hearings into whether the telecom giant should be allowed to forge a deal that would make […]

One of Canada’s largest media unions is sounding the alarm over Bell‘s $3.4-billion deal to buy Montreal’s Astral Media, which would add to the telecom company’s extensive radio and television business.

The CRTC is in its third day of hearings into whether the telecom giant should be allowed to forge a deal that would make it even larger.

Bell already owns the CTV television network and former Chum radio group as well as their extensive list of specialty television channels and Bell Canada, the country’s largest telecom company.

The Communications, Energy and Paperworkers Union of Canada told the federal regulator on Wednesday that media concentration in Canada has had troubling consequences.

“Apart from chilling diversity and neutering competition, concentrated media ownership has reduced employment opportunities in content creation,” said union vice-president Peter Murdoch.

“This is why CEP opposes this application.”

He added that if the CRTC does approve the deal it should ensure that Bell strengthens original, local broadcast news.

“You could approve it, however, if the evidence presented to you establishes that it will clearly, significantly and unequivocally benefit Canadians and the broadcasting system, and if its benefits offset the extremely serious concerns it has raised – especially for news and particularly local news.”

Murdoch says the CRTC should require Bell to spend $43.5 million on radio and TV news production.

The union also says that since 2008, CTV has cut its TV staff by 24%, including 233 people since BCE (Bell’s parent corporation) acquired CTV in 2000. Astral has cut its radio news spending by 8% since 2008, Murdoch added.

Rogers says it is opposed to the deal unless the CRTC orders Bell to divest of some of its English language TV services.

Related
Bell says it will mull TSN radio sale
• Quebecor takes aim at Bell-Astral deal
CRTC runs the percentages on the proposed Bell-Astral deal
Another website launches to fight Bell-Astral deal

Like BCE, Rogers has extensive media and telecom businesses that compete in several major markets, particularly in Ontario, Alberta and British Columbia.

“If Bell is allowed to own both CTV and Astral, it will have overwhelming control over television on all screens in Canada,” said Pam Dinsmore, vice-president of regulatory affairs at Rogers, referring to TVs, computers, smartphones and tablets.

“Those consumers who subscribe to one of Bell’s TV competitors will either be unable to access content from CTV and Astral, or they will be forced to pay significantly more for it.”

A few years ago, Rogers was able to acquire several Citytv conventional television stations – including its flagship station in Toronto – that BCE had wanted when it bought Chum Ltd. several years ago. The CRTC ruled that BCE would have to divest the Citytv stations in order to get approval for the larger Chum deal.

Telus and cable provider Cogeco were scheduled to give testimony later Wednesday.

Quebecor, Telus and Cogeco are also against the deal, saying Bell will own too much of the market.

Cogeco and Telus have already voiced concern about the deal, which they say would give Bell too much control over the country’s broadcasting landscape.

Bell has said the acquisition of the Astral media assets will provide more competition in Quebec’s French-language market, which is dominated by Quebecor. It says that with the acquisition of Astral, it will own 33.5% of the English language TV viewing market and 24.4% of the French-language market.

The deal aims to create a media powerhouse that’s poised to take on rivals in providing digital content to consumers through online services and mobile devices like smartphones and tablet computers.

The ACTRA union, which represents performers across Canada, supported the deal – with conditions.

Media Articles

Conventional TV revenues fall $46 million in 2015: CRTC

Local and national airtime sales decline, but remain relatively stable

TSO getting in tune with digital

A quarter of its media budget now devoted to digital, with plans to break the 30% threshold next year

Raptors win caps monster weekend for Sportsnet

Four telecasts top 1 million-viewer mark

Drake takes flight over Toronto

Aerial banner promotes rapper's newest album, Views

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Videology’s Q1 report shows shifting objectives in video ads

'Canada Video Market At-A-Glance' also shows marketers buying in on mobile video

YouTube launches six-second ad format

Bumper format pitched as ideal, unskippable solution for mobile-first audiences

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise