Shaun Livingston;  DeMar DeRozan;  Kevin Garnett

NBA extends agreement with BBTV

New deal includes global content management and optimization

Vancouver-based tech company Broadband TV (BBTV) has extended its longstanding relationship with the NBA to manage and enhance the sports league’s YouTube channel.

The NBA's current YouTube channel

The NBA’s current YouTube channel

The channel currently boasts more than 5.6 million subscribers and has garnered more than 2.2 billion page views.

The two organizations first came together in April 2009, when BBTV was tasked with managing and claiming the NBA’s fan-uploaded content in North America.

As part of the new agreement, BBTV will now oversee fan-uploaded content globally, and provide its VISO Catalyst tool – a proprietary technology platform used to enhance viewership and engagement – to the NBA’s YouTube channel.

“This is a great recognition of the strength of our technology products and solutions,” said BBTV founder and CEO Shahrzad Rafati in an e-mail interview with Marketing.

VISO Catalyst is comprised of several tools including constantly evolving keyword and thumbnail optimization, smart engagement and protection, video deployment and customization tools and a new collaboration agency that allows content creators to work together.

According to Rafati, VISO Catalyst provides, on average, a 34% increase in viewership for BBTV customers. The company also has another product called VISO NOVI, which detects and claims fan-uploaded content for a variety of TV shows.

BBTV currently has 20,000 content management partners garnering some two billion monthly impressions and more than 200 million subscribers. In addition to the NBA, its partners include Freemantle Media (which owns the rights to shows including the Idol and …Got Talent franchises) and A&E.

“We always look to improve and further develop our clients’ video strategies wherever possible,” said Rafati.

Media Articles

Rogers and Vice Media enter $100-million partnership

Media companies to produce Canadian-focused content for mobile, web and TV

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Digital magazine readership on the rise: PMB

Digital readership increases by more than 50% in the past year

Nearly half of Canadians read a newspaper each day: NADbank

Digital-only readership is just 11%, but growing among younger demographics

CTV/CMA announce judges for Super Bowl ad challenge

Winning ad will air during CTV’s Feb. 1 telecast of Super Bowl XLIX

TSN unveils online store

New venture isn’t intended to compete with established online merchants, but round out the online experience for TSN.ca users

Shomi announces new content deal with Warner Bros

Includes popular library titles like Veronica Mars, as well as several Kubrick films

Facebook revenue soars thanks to boost in mobile ads

Social media site succeeds in steering advertisers to its mobile platform