Shaun Livingston;  DeMar DeRozan;  Kevin Garnett

NBA extends agreement with BBTV

New deal includes global content management and optimization

Vancouver-based tech company Broadband TV (BBTV) has extended its longstanding relationship with the NBA to manage and enhance the sports league’s YouTube channel.

The NBA's current YouTube channel

The NBA’s current YouTube channel

The channel currently boasts more than 5.6 million subscribers and has garnered more than 2.2 billion page views.

The two organizations first came together in April 2009, when BBTV was tasked with managing and claiming the NBA’s fan-uploaded content in North America.

As part of the new agreement, BBTV will now oversee fan-uploaded content globally, and provide its VISO Catalyst tool – a proprietary technology platform used to enhance viewership and engagement – to the NBA’s YouTube channel.

“This is a great recognition of the strength of our technology products and solutions,” said BBTV founder and CEO Shahrzad Rafati in an e-mail interview with Marketing.

VISO Catalyst is comprised of several tools including constantly evolving keyword and thumbnail optimization, smart engagement and protection, video deployment and customization tools and a new collaboration agency that allows content creators to work together.

According to Rafati, VISO Catalyst provides, on average, a 34% increase in viewership for BBTV customers. The company also has another product called VISO NOVI, which detects and claims fan-uploaded content for a variety of TV shows.

BBTV currently has 20,000 content management partners garnering some two billion monthly impressions and more than 200 million subscribers. In addition to the NBA, its partners include Freemantle Media (which owns the rights to shows including the Idol and …Got Talent franchises) and A&E.

“We always look to improve and further develop our clients’ video strategies wherever possible,” said Rafati.

Media Articles

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

CBC News lays off 144 staff, Radio Canada cuts 100

Layoffs shave $15 million from public broadcaster's operating costs

CRTC bids to make TV service contracts easier to understand

Proposed code the latest to emerge from CRTC's "Let's Talk TV" hearings last fall

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Kevin Crull apologizes for interfering in CTV coverage

Bell Media president says he was wrong to try to influence the editorial decisions of CTV

Virgin Mobile Canada seeks to foil pranksters with PSA

Mobile company urges Canadians to be on the lookout April Fool's Day