Netflix might have doubled its Canadian subscribers in the past year: report

Netflix might have doubled its Canadian subscriber base in the past year, according to a recently released report. Research by the Media Technology Monitor, based on surveys with 2,013 adults between March 6 and April 14, suggests about 25% of anglophone Canadians had signed up for the video streaming service. That’s up from 13% in […]

Netflix might have doubled its Canadian subscriber base in the past year, according to a recently released report.

Research by the Media Technology Monitor, based on surveys with 2,013 adults between March 6 and April 14, suggests about 25% of anglophone Canadians had signed up for the video streaming service. That’s up from 13% in the spring of 2012.

The results are considered accurate within plus or minus 2.2 percentage points 19 times out of 20.

About 84% of the respondents who used Netflix said they typically watched at least one movie or TV show on the streaming service every week.

About 8% of the consumers polled said they had tried Netflix at some point but decided the service wasn’t for them. Just under half of them had never paid for Netflix but used a free trial and never followed up to subscribe.

A perceived lack of quality content was the most common reason given for cancelling Netflix, with 36 per cent saying there wasn’t enough to watch. About 28% said they weren’t using the service enough to justify the monthly fee, 11% thought the $8 price was too expensive, 7% said they were “just checking it out,” 5% had technical issues, and three per cent moved residences and quit.

The highest proportions of Netflix users were found out West. About 40% of the consumers polled in Saskatchewan and 31% of Albertans said they used Netflix. Edmonton had the highest per capita rate of Netflix users among Canada’s biggest cities with 37% of the consumers polled there saying they used the site.

Netflix was also particularly popular with parents. About 37% of the households with kids under 12 had a Netflix subscription, while there was a subscriber in about a third of the homes where teens lived.

Netflix, which launched in Canada in September 2010, no longer discloses how many Canadian customers it has. It last reported it had reached one million subscribers in August 2011.

Media Articles

CTV’s content-driven approach to PR

Pairing traditional press releases with quirky, Buzzfeed-inspired lists

Netflix and Blais go head-to-head at Let’s Talk TV

CRTC's chairs gets testy with the popular online video service

Social Scanner: Tumblr users are rich

Plus: Facebook asks why we hate the ads we hide

Metroland adds new community newspaper in its ‘print renaissance’

East Gwillimbury Express the 11th publication in the York Region Media Group

Set-top box measurement takes the stage at Let’s Talk TV

Numeris, Fourthwall Media and Rentrak advocate for greater use of STB data

W Network’s reality series partners with Kijiji

Online classified site to feature in episodes of Love it or List It

CRTC approves Groupe V’s bid for MusiquePlus, MusiMax

Bell Media agrees to spend $1.5 million on ads with the music services