One of Canada’s biggest indoor advertising companies is about to take an even larger bite of the market having signed a partnership with restaurant giant Cara.
Billing the move as one of the biggest contracts in its history, Newad will serve up its advertising boards in more than 200 eateries across Canada.
This year, more than 2,000 boards and 400 digital boards will be installed in a majority of Kelsey’s, Montana’s and Milestones locations in Canada, offering local and national advertisers up to 2.5 million new impressions per week, Newad said. Over the next five years, it plans to add an additional 4,000 classic boards and 2,000 digital boards across the Cara network.
“This partnership will enable advertisers to utilize a high-quality, targeted national network that reaches millions of consumers each month,” said Philippe Marchessault, Newad’s executive vice-president of operations, development and innovation for indoor advertising. “In this way, the agreement consolidates Newad’s indoor activities and is in line with the company’s business growth strategy for 2014 and 2015,” Marchessault said.
Currently Newad’s indoor advertising network includes 28,000 digital and static boards delivering 200 million impressions per month.
Last year Cara merged its operations with Prime Restaurants, which operates the brands East Side Mario’s, Casey’s, Pat and Mario’s, Fionn MacCool’s and Bier Markt. It has a presence in all of the provinces of Canada and employs more than 25,000 people.