NFL to launch digital video service seeking mobile ad revenue

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market. The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs. Basic content will be free on smartphones, tablets, computers and some […]

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market.

The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs.

Basic content will be free on smartphones, tablets, computers and some consoles and streaming devices. Full access will be available for a fee, which has yet to be determined. The exact launch date also has not been announced.

NFL executive vice-president Brian Rolapp says sponsors have been asking the league for more mobile advertising options.

Media Articles

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Microsoft strikes deals with AOL for display ads

Street image mapping service sold to Uber

Mobile made up a quarter of Canada’s online spend in 2014

IAB annual revenue survey shows gap widening between digital and TV

Porter Airlines fined over anti-spam compliance

$150,000 for allegedly leaving "unsubscribe" off commercial emails

Inside Facebook: Shifts in marketing and mobile strategy

Is Facebook even a social media company anymore?

The AOL Sessions – The viewability lightning rod

The value of viewability vs. attribution

Ukrainians clamour for Canadian TV in media conflict

As the plug gets pulled on Russian shows, content needed to fill the airwaves

Maple Leafs bring on the beacons for fan event

MLSE planning further experiments with tech partner Rover Labs

David Jowett named president of DAC Group, Europe

Former Vision7 leader will spearhead the agency's growth in Europe