NFL to launch digital video service seeking mobile ad revenue

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market. The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs. Basic content will be free on smartphones, tablets, computers and some […]

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market.

The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs.

Basic content will be free on smartphones, tablets, computers and some consoles and streaming devices. Full access will be available for a fee, which has yet to be determined. The exact launch date also has not been announced.

NFL executive vice-president Brian Rolapp says sponsors have been asking the league for more mobile advertising options.

Media Articles

NBA extends agreement with BBTV

New deal includes global content management and optimization

Out-of-home spending up 5.5% in first six months of 2014

Digital leads the way as advertisers look to reach always-on consumers

Vubble provides video content you didn’t know you needed

The insight behind the anti-preference algorithm

Jones Media opens Montreal office

Former Rogers sales exec Marieve Lemay to handle Eastern Canada sales

Bonin Bough’s digital lessons for marketers

The Mondel─ôz marketer shares lessons from the front lines of digital marketing

Elle partners with Hudson’s Bay on shoppable videos

#Shopyourmood 'closes the loop' for editor Noreen Flanagan

CTV newsmagazine show suffers under low ad revenues

W5 gets reduced schedule, seven production jobs ended

Al Gore sues Al Jazeera America for unpaid millions

Suit alleges Qatar-based news agency owes big from acquisition of Current TV

What GroupM’s report says about Canada’s media market

A look at media spending forecasts and who's spending more