NFL to launch digital video service seeking mobile ad revenue

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market. The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs. Basic content will be free on smartphones, tablets, computers and some […]

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market.

The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs.

Basic content will be free on smartphones, tablets, computers and some consoles and streaming devices. Full access will be available for a fee, which has yet to be determined. The exact launch date also has not been announced.

NFL executive vice-president Brian Rolapp says sponsors have been asking the league for more mobile advertising options.

Media Articles

Rogers forms Elevate to offer creative agency services

Company plans a data-centric approach to differentiate from competitors

Shomi subscribers to get free Netflix for six months

Rogers eyeing other 'premium experiences' to offer customers

Why Rogers bought family-owned radio company TBC

SVP says stations fill a geographic need in Southwestern Ontario market

National Magazine Awards to be reformatted for 2017

Non-profit organization pledges a 'more focused' number of awards and international judges

Shomi subscribers binge-watch before service shuts down

Expert points out challenges in on-demand video space

Facebook says advertiser base passes four million mark

Social giant says 40% of active clients have created an ad for mobile devices

Global introduces explosive promo for Timeless

Experimental campaign puts Yorkdale shoppers on the site of the Hindenburg disaster

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases