NFL to launch digital video service seeking mobile ad revenue

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market. The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs. Basic content will be free on smartphones, tablets, computers and some […]

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market.

The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs.

Basic content will be free on smartphones, tablets, computers and some consoles and streaming devices. Full access will be available for a fee, which has yet to be determined. The exact launch date also has not been announced.

NFL executive vice-president Brian Rolapp says sponsors have been asking the league for more mobile advertising options.

Media Articles

CRTC’s Super Bowl simsub order: A goal-line fumble (Column)

Are U.S. ads truly 'integral to the event,' as the regulator suggests?

Rogers Radio partners with Shazam on content play

Booster Juice signs on as the inaugural sponsors of The Shazam @ 7 Countdown

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

Plastic Mobile sends U.S. startups a Canada starter pack

Self-promo effort was designed to boost awareness of Canada's tech scene

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

Shomi: The data

Streaming video service releases aggregated user info to mark one-year-anniversary

Twitter Canada announces new head of news and government

Former politican and journalist Jennifer Hollett takes over for Steve Ladurantaye

CRTC issues order for simsub removal

Regulator says no new evidence to suggest broadcasters can't benefit from ad sales