NFL to launch digital video service seeking mobile ad revenue

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market. The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs. Basic content will be free on smartphones, tablets, computers and some […]

The National Football League will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market.

The league announced Thursday that NFL Now will offer game highlights, archived NFL Films footage and original news and analysis programs.

Basic content will be free on smartphones, tablets, computers and some consoles and streaming devices. Full access will be available for a fee, which has yet to be determined. The exact launch date also has not been announced.

NFL executive vice-president Brian Rolapp says sponsors have been asking the league for more mobile advertising options.

Media Articles

The show about nothing heads to Bell Media’s ‘Project Latte’

Seinfeld joins The Big Bang Theory, The Goldbergs, The Millers and Spun Out

CFL takes to the skies with Canadian North

League unveils new flying “billboard” in advance of 102nd Grey Cup

Transcontinental bets on local with sale of consumer titles

Company focuses on maintaining its competitive advantage

Content marketing veteran launches new B2B play

New venture combines business-to-business focused journalism with B2B-focused content marketing

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Coors looks to score with Yahoo fantasy football initiative

Multi-faceted marketing program includes display, native ads, takeovers and search

Why advertisers continue to use print flyers

New study finds print flyers remain widely read, inspire consumer action