Metro Montreal has a new vice-president and publisher – a new hybrid position at the newspaper. Nicolas Faucher, who joined the TC Media-owned weekday paper in 2005, has been appointed to the role.
Most recently senior vice-president, national sales and creative services at TC Media – a position he held for the past year – Faucher will be managing the newspaper’s editorial, marketing and distribution in his new role.
In addition, the dual nature of this newly created position encompasses a wider range of management responsibilities than those of solely a publisher, and will see Faucher also lead Metro’s sales team and oversee all other facets of the brand, including strategy.
Daniel Barbeau was most recently publisher of Metro Montreal and is no longer with the company as of this week.
Related to the appointment, a group of senior executives appointed by Faucher will lead TC Media’s national sales teams. The magazines and digital sales teams in Montreal will be led by Patricia Heckmann, VP sales. Also in Montreal, 360 solutions and creative services will continue to be led by the VP of that group, Patricia Châteauneuf. In Toronto, Antoine Shiu is overseeing the magazine, digital sales and creative services teams as VP sales and creative services.
Faucher has steadily earned promotions since starting as national accounts manager at Metro Montreal in 2005. Before being promoted to his last role last year, he was vice-president, key accounts for TC Media.
Prior to joining the company, Faucher worked as a national sales representative at Astral. Previous to that, he worked in the agency world in Quebec at shops including Cossette and Marketel. He got his start in media in planning and buying roles early in his career.
Noting Faucher’s media experience, marketing and sales know-how and his understanding of the Metro Montreal brand specifically, TC Media president Ted Markle commented in a release that he’s confident Faucher “will successfully drive the multiplatform growth of Metro, one of the core brands of TC Media’s portfolio, in order to better meet the needs of our clients and loyal readers.”