NXNE Video: Faris Yakob says context is king

Marketing had a chat with Faris Yakob, chief innovation officer of MDC Partners and founding partner of Spies & Assassins, at last week’s NXNE conference in Toronto about the importance of context in location-based marketing. Yakob urges marketers to use data from mobile transactions to provide relevancy and solutions for their customers without inundating them […]

Marketing had a chat with Faris Yakob, chief innovation officer of MDC Partners and founding partner of Spies & Assassins, at last week’s NXNE conference in Toronto about the importance of context in location-based marketing.

Yakob urges marketers to use data from mobile transactions to provide relevancy and solutions for their customers without inundating them with too much information.

Media Articles

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Social Scanner: Analytics are the next step for young social networks

Plus a look into the collateral damage in Facebook's click-bait crackdown and why brands should think before jumping on Snapchat

Telco SaskTel buys naming rights for Saskatoon arena

The company is paying $350,000 per year for the naming rights

Shomi: how Rogers and Shaw plan to take on Netflix

The service launches this fall and will be available across multiple devices.

French cooking magazine Ricardo launches in English

Publisher promises advertisers a minimum circulation of 50,000

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Pinty’s takes over TSN curling sponsorship

Adds curling to list of sports sponsorships including Toronto Blue Jays and NASCAR