NXNE Video: Faris Yakob says context is king

Marketing had a chat with Faris Yakob, chief innovation officer of MDC Partners and founding partner of Spies & Assassins, at last week’s NXNE conference in Toronto about the importance of context in location-based marketing. Yakob urges marketers to use data from mobile transactions to provide relevancy and solutions for their customers without inundating them […]

Marketing had a chat with Faris Yakob, chief innovation officer of MDC Partners and founding partner of Spies & Assassins, at last week’s NXNE conference in Toronto about the importance of context in location-based marketing.

Yakob urges marketers to use data from mobile transactions to provide relevancy and solutions for their customers without inundating them with too much information.

Media Articles

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

Apps — Facebook has an ad for that

New tool enables advertisers to reach consumers likely to take in-app action

Kirstine Stewart leaves Twitter

The social media site's first Canadian hire leaves the company after three years

Salad King marks anniversary with food truck tour

Toronto restaurant to donate partial proceeds to Second Harvest

Blue Ant planning changes for AUX brand?

Outgoing editor says media company is making 'sudden changes' to AUX.tv

Netflix phones it in on latest promotion

Partnership with Pattison Outdoor includes 'stranger phones' in subway stations

Evolve to represent EA Games in Canada

Company will sell a variety of ad units across console and mobile platforms

Zoom Media buffs up with fitness focus

Revenue is growing for the company targeting active lifestyle consumers