NXNE Video: Faris Yakob says context is king

Marketing had a chat with Faris Yakob, chief innovation officer of MDC Partners and founding partner of Spies & Assassins, at last week’s NXNE conference in Toronto about the importance of context in location-based marketing. Yakob urges marketers to use data from mobile transactions to provide relevancy and solutions for their customers without inundating them […]

Marketing had a chat with Faris Yakob, chief innovation officer of MDC Partners and founding partner of Spies & Assassins, at last week’s NXNE conference in Toronto about the importance of context in location-based marketing.

Yakob urges marketers to use data from mobile transactions to provide relevancy and solutions for their customers without inundating them with too much information.

Media Articles

Giving marketers the inside edge

SPONSORED: In-app video from Flurry and its marketplace now available to Yahoo advertisers

Yahoo Canada’s Year in Review

SPONSORED: Tapping in to what matters most to users

The search for social marketing’s J.D. Power

Aimia CMO John Boynton says social marketing needs metrics that look deeper

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products

Former Quebecor CEO to head St-Hubert restaurant chain

Robert Depatie starts new role in February

Why there needs to be a victor in the mobile wallet wars

Retail Futurist Doug Stephens says convenience will reach a tipping point