NXNE Video: Faris Yakob says context is king

Marketing had a chat with Faris Yakob, chief innovation officer of MDC Partners and founding partner of Spies & Assassins, at last week’s NXNE conference in Toronto about the importance of context in location-based marketing. Yakob urges marketers to use data from mobile transactions to provide relevancy and solutions for their customers without inundating them […]

Marketing had a chat with Faris Yakob, chief innovation officer of MDC Partners and founding partner of Spies & Assassins, at last week’s NXNE conference in Toronto about the importance of context in location-based marketing.

Yakob urges marketers to use data from mobile transactions to provide relevancy and solutions for their customers without inundating them with too much information.

Media Articles

Bloomberg to launch Canadian business TV channel

Channel helps feed Canadians' increased desire for financial news coverage

Upstart services elbowing aside traditional satellite and cable

Latest from MTM shows nearly half of Anglo-Canadians watching TV content online

Trader taps Co-Op Advertising for creative assignment

A new creative platform is rolling out this week

M2 lands Sky Zone trampoline assignment

Multi-media campaign debuts next week

CarPages.ca taps Mediative for online sales

Company now represents more than 18 publishers spanning over 40 websites

W Network launches online extensions

W Dish and W View intended to appeal to younger audiences

Oscar ratings tumble for CTV

Sunday's telecast attracts 5.2 million viewers, down from 6.12 million

EOne launches Canada’s first Instagram video campaign

Promotion for 'Insurgent' will feature exclusive content targeting teens