As part of a major restructuring, Olive Media has appointed three new vice-presidents and realigned its extensive product suite under three distinct banners: Olive Elite+, Olive Audience and OPX.
In a release, Olive Media president Theresa Smith said the moves were undertaken to create a “more focused” set of advertising solutions and simplify the media buying process.
Formerly known as Olive Elite, the newly named Olive Elite+ will continue to provide advertisers with access to major media brands in both official languages, including TheStar.com, LaPresse.ca and NYTimes.com. However, the company said there will now be a “more distinct” focus on all digital platforms, encompassing desktop, mobile, video and programmatic.
The newly created Olive Audience division combines data, technology and creative solutions to deliver a targeted audience across digital platforms, while OPX (the Olive Private Exchange) will offer exclusive programmatic access to what the company described as “brand-safe, high-quality” inventory.
The company also announced the promotions of three members of its existing management team to VP.
Karen Wang, who was among Olive’s first employees and has been with the company for eight years, has been promoted to VP of sales, leading the Olive Elite+ and Olive Audience sales teams.
Most recently head of product strategy and development, Shannan LaMorre is now VP of Olive Elite+, charged with managing the company’s suite of partner-branded advertising solutions and driving results for advertisers and publishers.
LaMorre joined Olive in 2009 and has more than 20 years of media sales experience, with a record of leading and developing sales teams coupled with success in online analytics, publisher relations and product management.
Ray Philipose, who joined Olive early last year as VP, Performance Media, assumes the role of VP, Olive Audience. Philipose, who has 15 years of experience as a digital media executive, will lead a team combining Olive’s cross-publisher offerings in mobile, brand solutions and performance.