Olive Media announces restructuring, new VPs

As part of a major restructuring, Olive Media has appointed three new vice-presidents and realigned its extensive product suite under three distinct banners: Olive Elite+, Olive Audience and OPX. In a release, Olive Media president Theresa Smith said the moves were undertaken to create a “more focused” set of advertising solutions and simplify the media […]

As part of a major restructuring, Olive Media has appointed three new vice-presidents and realigned its extensive product suite under three distinct banners: Olive Elite+, Olive Audience and OPX.

In a release, Olive Media president Theresa Smith said the moves were undertaken to create a “more focused” set of advertising solutions and simplify the media buying process.

Formerly known as Olive Elite, the newly named Olive Elite+ will continue to provide advertisers with access to major media brands in both official languages, including TheStar.com, LaPresse.ca and NYTimes.com. However, the company said there will now be a “more distinct” focus on all digital platforms, encompassing desktop, mobile, video and programmatic.

The newly created Olive Audience division combines data, technology and creative solutions to deliver a targeted audience across digital platforms, while OPX (the Olive Private Exchange) will offer exclusive programmatic access to what the company described as “brand-safe, high-quality” inventory.

The company also announced the promotions of three members of its existing management team to VP.

Karen Wang, who was among Olive’s first employees and has been with the company for eight years, has been promoted to VP of sales, leading the Olive Elite+ and Olive Audience sales teams.

Most recently head of product strategy and development, Shannan LaMorre is now VP of Olive Elite+, charged with managing the company’s suite of partner-branded advertising solutions and driving results for advertisers and publishers.

LaMorre joined Olive in 2009 and has more than 20 years of media sales experience, with a record of leading and developing sales teams coupled with success in online analytics, publisher relations and product management.

Ray Philipose, who joined Olive early last year as VP, Performance Media, assumes the role of VP, Olive Audience. Philipose, who has 15 years of experience as a digital media executive, will lead a team combining Olive’s cross-publisher offerings in mobile, brand solutions and performance.

Media Articles

The case for companies staying off social media

It takes real commitment and, for many, it's just not worth the trouble

KitchenAid’s gingerbread social spectacle

A social media strategy for the holiday season pops up in Toronto

TellMe TV offers descriptive vids to blind Canadians

New streaming service seeks sponsorship to help build content library

Ourdata offers a more charitable ad blocker

B-corp's 'ad enabler' wants to help both publishers and consumers with 'data union'

Transcontinental looks to cut costs as ad revenue drops

Printing revenues should be stable in 2017, but print advertising is slowing

IPG’s Magna report predicts ad spending will slow in 2017

Next year's projected 3.6% growth is the lowest since the 2008 recession

GroupM integrates data offering with new platform

The media investment group has announced the global launch of [m]Platform