OMD Canada launches Ignition Factory in Toronto

Media agency's innovation arm lands in Canada with Sean Dixon and Nick Barbuto at the helm

OMD Canada is launching the Canadian iteration of Ignition Factory, the media agency network’s innovation lab.

Created six years ago in the OMD’s L.A. office, it has since expanded to New York, London and Chicago. The unit bills itself as a team embedded in the agency’s operation that is able to “create unique consumer engagements by translating trends in technology and pop culture into actionable ideas.” It not only creates opportunities for clients – such as CBS’ first-to-market video player appearing in the pages of several print publications back in 2009 – but advises OMD’s other operations and clients on technology trends and best practices.

Steering the Canadian team will be Sean Dixon, director of emerging media at OMD who joined the shop as a digital strategy supervisor in 2010, and Nick Barbuto, a digital strategist who most recently served as a senior partner at Dare Toronto after moving over from sibling agency Cossette.

“Media has evolved past how many people see an ad and how often they see it. It has moved into an art of unifying platforms with great ideas that impact a brand’s performance”, said Cathy Collier, CEO of OMD Canada, in a statement. “The Ignition Factory Team in Canada has an incredible depth of communication experience, story-telling, and creation. We look forward to the proactive creation of market leading ideas that help lead our clients to new levels of business performance”.

Media Articles

Why CMOs get sidelined by their own employers

Forbes Insights and an academic researcher explore the barriers to transformation

The lessons from LinkedIn’s failed ad network

The social media service for professionals is reaching a critical turning point

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Media Player of the Year 2015: YouTube

An entertainment empire with a distinct culture and stable of A-list stars

Lululemon and the no-sell mentality

Helping your customers can be just as effective as advertising

Canadian brands get into trivia game with Play The Future

Montreal-based company combines predictive trivia with branded content

Alliance for Audited Media to measure multi-platform media

New category will provide analysis of all-you-can-read platforms

CTV moves Corden to main network

Programming executives believe it has the potential to become a 'breakout' hit