Online video to grow more than 51% in 2014: eMarketer

Canadian advertisers will invest an estimated $255.1 million on online video in 2014

Canadian advertisers will invest an estimated $255.1 million on online video in 2014 – a 51.8% increase from 2013 – according to new data from research firm eMarketer.

Online video growth peaked last year, when spending increased 83.6% – to $168 million from $91.5 million.

The research firm predicts continued double-digit increases in 2015 (26.4%), 2016 (21%) and 2017 (18.4%) before year-over-year growth slows to a more moderate 6% in 2018. Online video’s share of all digital spending is expected to increase from 3% in 2012 to 10% by 2018.

Search remains the largest individual sector, attracting $1.6 billion in advertiser investment this year and maintaining a consistent 43% share of all digital ad spending through 2018.

Digital accounted for 23.3% of the total Canadian ad spend in 2013 according to eMarketer, but is projected to reach 30.6% by 2018.

Media Articles

‘TV my way’ segment continues to grow: MTM

One of four emerging trends identified in technology adoption report

CBC taps Errol Da-Ré for Olympic sales role

Former Shaw Media sales executive to secure sponsors for Rio Games

On The Move: Promotions at Union and District M

A weekly update of who's headed where in Canadian marketing and communications

OMD tops Gunn Report for 10th straight year

Report lists Canadian office's 'Smart City Project' among the network's best work

Embrace Twitter’s changes before flying off the handle

Martin Waxman explains why he's suffering from the Twitter blues

Who’s the boss? PR pros or journalists? (Study)

Professor looks at the varied ways PR professionals "act on journalism"

Former Conservative staffer joins Citoyen Optimum

Catherine Loubier takes vice-president, strategic counsel and public affairs role

TSN introduces ‘Champions Live Here’ positioning

Multi-platform campaign launched during the Super Bowl with a 60-second anthem

Twitter’s flock flattens

Social media site fights to stay relevant as user base remains stagnant