Online video to grow more than 51% in 2014: eMarketer

Canadian advertisers will invest an estimated $255.1 million on online video in 2014

Canadian advertisers will invest an estimated $255.1 million on online video in 2014 – a 51.8% increase from 2013 – according to new data from research firm eMarketer.

Online video growth peaked last year, when spending increased 83.6% – to $168 million from $91.5 million.

The research firm predicts continued double-digit increases in 2015 (26.4%), 2016 (21%) and 2017 (18.4%) before year-over-year growth slows to a more moderate 6% in 2018. Online video’s share of all digital spending is expected to increase from 3% in 2012 to 10% by 2018.

Search remains the largest individual sector, attracting $1.6 billion in advertiser investment this year and maintaining a consistent 43% share of all digital ad spending through 2018.

Digital accounted for 23.3% of the total Canadian ad spend in 2013 according to eMarketer, but is projected to reach 30.6% by 2018.

Media Articles

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience

What marketers can (and can’t) learn from studying social data

CMDC event features a computer scientist tracking Facebook and Twitter usage

SNL to reduce commercial load by 30% next season

Fewer commercial pods but more sponsored content on tap for long-running show

80% of Anglophone Canadians now watch online video: MTM

Online video consumption reaches 9.8 hours per week

CBC overhauls English sales and marketing functions

Revamped group headed by Mary Kreuk; follows similar initiative for Radio-Canada