Pattison buys Onestop Media

Pattison Outdoor Advertising just got a lot more digital with the acquisition of Toronto's Onestop Media Group

Pattison Outdoor Advertising Inc. just got a lot more digital with the acquisition of Toronto’s Onestop Media Group.

Founded in 2005, Onestop owns and operates digital advertising networks for the transportation, malls, sports retail, residential and hospitality industries. The company counts Hilton hotels, Toronto Transit Commission (TTC) and Sporting Life among its clients.

“We had a relationship for the last three years on a joint venture and worked closely on a number of things,” said Michael Girgis, president of Onestop Media. The two companies collaborated on a mall network in 30 malls across 90 markets, and Onestop provided the platform for Pattison’s Calgary airport network, for example. “We saw a common vision and common ground on how to do business in the digital space and this just became a natural next step.”

“My role doesn’t change,” Girgis said. “Onestop Media Group is still the brand…I’m still the president and we get to operate just as we were yesterday.”

“It is just about doing the same thing on a much grander scale with a big machine behind us.”

In a release, Randy Otto, president of Pattison Outdoor Advertising, said the acquisition enables Pattison to offer a “broader range of innovative digital solutions for our advertisers to reach their audience using the digital networks and dynamic media technology of Onestop.”

Onestop, which employs about 45 people, will stay in its downtown Toronto office, said Girgis. It will start to work immediately developing a common platform across the country for Pattison and Onestop inventory, “creating common ad units and making it real simple [for clients] across the board.”

Media Articles

Why have today’s youth turned off TV for digital video?

Hint, it's not all about smartphones or short attention spans

Harry Rosen sorry, not sorry for playing Trump card

Promotional postcard plays off presidential hopeful's controversial views on immigration

Former Ogilvy group digital director joins Edelman

Neil Mohan joins public relation firm's Toronto office

Shane Schick named Marketing’s new editor-in-chief

Journalism vet takes over as magazine continues to evolve

Space streaming The Expanse before broadcast premiere

Bell specialty channel partners with Shazam to offer mobile streaming

More than half of video ads run cross-device (infographic)

Videology report shows cross-device beats 50% benchmark for first time

Rona takes two tablets, embarks on holiday campaign

Retailer partners with Toronto Star Touch and La Presse+ on interactive catalogue

Pattison Onestop partners with CBC for news content

Deal includes office buildings nationwide, transit and residential screens in Edmonton

L’Oréal opens Montreal content studio

In-house facility capable of quickly producing content for social media channels