Pelmorex is the parent company of The Weather Network, MétéoMédia, Travelers Network, Beat the Traffic and ElTiempo.es, the latter of which was acquired last year.
According to a statement, Presley will be “charged with leading all aspects of Pelmorex’s global sales revenue generation as the company continues to expand in key markets across North America and Europe.”
In the statement, Amanda Ploughman, the company’s chief marketing officer, said “as Pelmorex looks to expand its business even further outside Canadian borders, Paula will play an instrumental role in the execution of our global business and sales strategy. With a strong background in digital and broadcast sales, Paula brings a wealth of experience that will ensure Pelmorex continues to grow its sales revenue in Canada and abroad.”
Before her time at Yahoo Canada, Presley served as CBC Television‘s director of national sales.