PMB reports magazine readership up slightly in 2012

Canadians read more print magazines this year than last, according to the Print Measurement Bureau’s (PMB) Fall 2012 study. Print magazines in Canada had an average readership of 1.02 million Canadians in 2012, a slight rise from 1 million in 2011. Kirby Miller, PMB chairman and senior vice-president of House & Home Media, said that […]

Canadians read more print magazines this year than last, according to the Print Measurement Bureau’s (PMB) Fall 2012 study.

Print magazines in Canada had an average readership of 1.02 million Canadians in 2012, a slight rise from 1 million in 2011.

Kirby Miller, PMB chairman and senior vice-president of House & Home Media, said that the recent report shows that magazine readership in Canada is stable.

“There’s no doubt the print media are facing challenges these days, as buyers and sellers adjust to the changing media scene,” Miller said. “But these new PMB figures are really very positive. There’s no escaping the fact that Canadians are still committed to the printed magazine product.”

The study, which included 92 consumer magazines, showed the number of readers per copy across PMB titles also rose. In 2011, each magazine had an  average of 4.93 readers per copy. By 2012, that average rose to 5.16.

The annual study also showed that young Canadians are reading print magazines. Canadians aged 12-34 read an average of 3.5 print magazines a month, which was exactly in line with the average amongst all Canadians.

Media Articles

New York Fries puckers up on Snapchat for Valentine’s

The brand is asking consumers to "French" their fries on Snapchat

GroupM introduces new Canadian viewability standards

Standards of accountability in line with other media like TV and print, says Neil Johnston

Global believes in ‘a greater Toronto’ in new campaign

Broadcast and out-of-home campaign includes social media component

Postmedia launches NP product in Ottawa Citizen

Post president calls it a 'dramatic expansion' of the national daily's brand

A&W gets awkward in new campaign

Spots for Chicken Buddy Burger appeal to young YouTube viewers

Star Wars is the force behind strong Cineplex results

The latest installment in the Star War saga was the theatre's top film last year

Canadians slowly warming to mobile payments (Survey)

Usage is up just 1%, but perceptions about mobile payments improve