PMB reports magazine readership up slightly in 2012

Canadians read more print magazines this year than last, according to the Print Measurement Bureau’s (PMB) Fall 2012 study. Print magazines in Canada had an average readership of 1.02 million Canadians in 2012, a slight rise from 1 million in 2011. Kirby Miller, PMB chairman and senior vice-president of House & Home Media, said that […]

Canadians read more print magazines this year than last, according to the Print Measurement Bureau’s (PMB) Fall 2012 study.

Print magazines in Canada had an average readership of 1.02 million Canadians in 2012, a slight rise from 1 million in 2011.

Kirby Miller, PMB chairman and senior vice-president of House & Home Media, said that the recent report shows that magazine readership in Canada is stable.

“There’s no doubt the print media are facing challenges these days, as buyers and sellers adjust to the changing media scene,” Miller said. “But these new PMB figures are really very positive. There’s no escaping the fact that Canadians are still committed to the printed magazine product.”

The study, which included 92 consumer magazines, showed the number of readers per copy across PMB titles also rose. In 2011, each magazine had an  average of 4.93 readers per copy. By 2012, that average rose to 5.16.

The annual study also showed that young Canadians are reading print magazines. Canadians aged 12-34 read an average of 3.5 print magazines a month, which was exactly in line with the average amongst all Canadians.

Media Articles

Snapchat drops the ‘chat’

Company also introduces new 'Spectacles' product

An agency exec makes the case for artists in the boardroom

Ron Tite offers CMOs a perfect roadmap for organizational creativity

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Rogers introduces Twitter support

First Canadian company to offer support via social media platform

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

Netflix looks at binge habits of Canadians, global users

Viewers are getting hooked faster to binge-worthy content than ever before

Rogers goes big to promote World Cup of Hockey

New campaign spans traditional media to experiential and in-store