Poll: Will Chatelaine’s new logo help at the newsstand?

Chatelaine revealed a new nameplate logo last week designed to be used on both the English and French versions of the publication. That little hat over the “A”… its an accent on the French cover, a mere design element on the English. A magazine’s cover is its advertisement on the newsstand, and its nameplate is […]

Chatelaine revealed a new nameplate logo last week designed to be used on both the English and French versions of the publication. That little hat over the “A”… its an accent on the French cover, a mere design element on the English.

A magazine’s cover is its advertisement on the newsstand, and its nameplate is typically the only visible element peeking above the legions of other magazines vying for attention at Indigo and grocery checkout counter. A nameplate is the strongest vehicle for consistent branding at retail. Does this logo catch your eye, make you want to pick up the mag?

Media Articles

Cossette Media chosen as AOR for Canadian Government

Three-year contract grants media agency planning and buying duties

More journalists relying on social media: Cision

International survey shows two-thirds of journalists log in daily

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Quebecor reports Q2 profit compared with a loss a year ago

Erik Peladeau rejoining company's board of directors

Laas Turnbull joins ZoomerMedia

Media veteran named co-publisher of Zoomer, takes on content and IT teams

iPhones top list of preferred second screen devices

New Seevibes statistics shows Android losing ground to home comupters

Why sports apps are winning with fans

Usage is exploding as sports apps keep consumers deeply engaged

Mediative adds Dine.to and two auto sites to network

New sites boost network's reach with auto and foodie audiences