Poll: Will Chatelaine’s new logo help at the newsstand?

Chatelaine revealed a new nameplate logo last week designed to be used on both the English and French versions of the publication. That little hat over the “A”… its an accent on the French cover, a mere design element on the English. A magazine’s cover is its advertisement on the newsstand, and its nameplate is […]

Chatelaine revealed a new nameplate logo last week designed to be used on both the English and French versions of the publication. That little hat over the “A”… its an accent on the French cover, a mere design element on the English.

A magazine’s cover is its advertisement on the newsstand, and its nameplate is typically the only visible element peeking above the legions of other magazines vying for attention at Indigo and grocery checkout counter. A nameplate is the strongest vehicle for consistent branding at retail. Does this logo catch your eye, make you want to pick up the mag?

Media Articles

Bell and Rogers in disagreement over NHL GamePlus mobile app

Canada's biggest media companies face off over access to NHL content

Fashion Magazine launches awards show

Inaugural event caps off annual World MasterCard Fashion Week

TVB disputes IAB’s ad spend figures

Television marketing body says numbers unfairly include digital spend on traditional media including broadcast and print

Rogers partners with Netflix on original series

Between starts filming in Toronto this fall

Corus partners with publishing platform Flink

Popular radio show will stream on the digital storytelling platform

GroupM signs on to support new research tool

Multimedia survey collects information on when, where and how media is consumed

Jack Tomik leaving Rogers Media at the end of the month

Ad sales veteran Al Dark to replace Tomik

Astral to introduce 40 digital TSAs in Toronto

City council will allow up to 120 new units to be introduced in the next three years

CBS Outdoor Canada rebrands as Outfront Media

New name represents the company’s continued focus on progress and growth