Chatelaine revealed a new nameplate logo last week designed to be used on both the English and French versions of the publication. That little hat over the “A”… its an accent on the French cover, a mere design element on the English.
A magazine’s cover is its advertisement on the newsstand, and its nameplate is typically the only visible element peeking above the legions of other magazines vying for attention at Indigo and grocery checkout counter. A nameplate is the strongest vehicle for consistent branding at retail. Does this logo catch your eye, make you want to pick up the mag?