Poll: Will Chatelaine’s new logo help at the newsstand?

Chatelaine revealed a new nameplate logo last week designed to be used on both the English and French versions of the publication. That little hat over the “A”… its an accent on the French cover, a mere design element on the English. A magazine’s cover is its advertisement on the newsstand, and its nameplate is […]

Chatelaine revealed a new nameplate logo last week designed to be used on both the English and French versions of the publication. That little hat over the “A”… its an accent on the French cover, a mere design element on the English.

A magazine’s cover is its advertisement on the newsstand, and its nameplate is typically the only visible element peeking above the legions of other magazines vying for attention at Indigo and grocery checkout counter. A nameplate is the strongest vehicle for consistent branding at retail. Does this logo catch your eye, make you want to pick up the mag?

Media Articles

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Social Scanner: Analytics are the next step for young social networks

Plus a look into the collateral damage in Facebook's click-bait crackdown and why brands should think before jumping on Snapchat

Telco SaskTel buys naming rights for Saskatoon arena

The company is paying $350,000 per year for the naming rights

Shomi: how Rogers and Shaw plan to take on Netflix

The service launches this fall and will be available across multiple devices.

French cooking magazine Ricardo launches in English

Publisher promises advertisers a minimum circulation of 50,000

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Pinty’s takes over TSN curling sponsorship

Adds curling to list of sports sponsorships including Toronto Blue Jays and NASCAR