Press+ integrates software and data with AAM

New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM). The new partnership will allow for seamless circulation auditing of publications using the Press+ platform. Noting that digital subscriptions are among the […]

New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM).

The new partnership will allow for seamless circulation auditing of publications using the Press+ platform.

Noting that digital subscriptions are among the fastest-growing sources of revenue and profits for daily newspapers – and that most Press+ users are audited by AAM – Press+ called digital circulation measurement an increasingly critical function.

Press+ has provided detailed circulation reporting for its members since its inception, allowing each publication to obtain information about the size of its digital-only subscriber base and prove they have accessed content – the two main criteria in digital circulation counts.

The new integration with AAM enables publishers to share detailed circulation data – which does not include personally identifiable customer data or other sensitive information – with the circulation body, enabling it to verity that the circulation reports are accurate.

Press+ co-founder Steven Brill called the new partnership a “big breakthrough,” and said it is emblematic of the critical role that digital plays in newspapers’ subscription and circulation strategies.

Media Articles

Google Contributor lets users pay to block ads

Tech giant creates a way for users to bid on their own impressions

The show about nothing heads to Bell Media’s ‘Project Latte’

Seinfeld joins The Big Bang Theory, The Goldbergs, The Millers and Spun Out

CFL takes to the skies with Canadian North

League unveils new flying “billboard” in advance of 102nd Grey Cup

Transcontinental bets on local with sale of consumer titles

Company focuses on maintaining its competitive advantage

Content marketing veteran launches new B2B play

New venture combines business-to-business focused journalism with B2B-focused content marketing

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Coors looks to score with Yahoo fantasy football initiative

Multi-faceted marketing program includes display, native ads, takeovers and search

Why advertisers continue to use print flyers

New study finds print flyers remain widely read, inspire consumer action