Press+ integrates software and data with AAM

New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM). The new partnership will allow for seamless circulation auditing of publications using the Press+ platform. Noting that digital subscriptions are among the […]

New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM).

The new partnership will allow for seamless circulation auditing of publications using the Press+ platform.

Noting that digital subscriptions are among the fastest-growing sources of revenue and profits for daily newspapers – and that most Press+ users are audited by AAM – Press+ called digital circulation measurement an increasingly critical function.

Press+ has provided detailed circulation reporting for its members since its inception, allowing each publication to obtain information about the size of its digital-only subscriber base and prove they have accessed content – the two main criteria in digital circulation counts.

The new integration with AAM enables publishers to share detailed circulation data – which does not include personally identifiable customer data or other sensitive information – with the circulation body, enabling it to verity that the circulation reports are accurate.

Press+ co-founder Steven Brill called the new partnership a “big breakthrough,” and said it is emblematic of the critical role that digital plays in newspapers’ subscription and circulation strategies.

Media Articles

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

New survey tracks the divide between online and broadcast

Many find their faves online and show little knowledge of the new fall schedule

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Bell Media strikes with Women’s World Cup

Canada's five matches average 4 million viewers

Canadians continue ‘tuning out’ of traditional TV: MTM

Study shows slow, steady shift to smart devices and new media

PR agency leads should only follow on Twitter (column)

Veritas' Krista Webster says PR agency bosses have 'absolutely no right' to tweet

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Microsoft strikes deals with AOL for display ads

Street image mapping service sold to Uber

Mobile made up a quarter of Canada’s online spend in 2014

IAB annual revenue survey shows gap widening between digital and TV