Press+ integrates software and data with AAM

New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM). The new partnership will allow for seamless circulation auditing of publications using the Press+ platform. Noting that digital subscriptions are among the […]

New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM).

The new partnership will allow for seamless circulation auditing of publications using the Press+ platform.

Noting that digital subscriptions are among the fastest-growing sources of revenue and profits for daily newspapers – and that most Press+ users are audited by AAM – Press+ called digital circulation measurement an increasingly critical function.

Press+ has provided detailed circulation reporting for its members since its inception, allowing each publication to obtain information about the size of its digital-only subscriber base and prove they have accessed content – the two main criteria in digital circulation counts.

The new integration with AAM enables publishers to share detailed circulation data – which does not include personally identifiable customer data or other sensitive information – with the circulation body, enabling it to verity that the circulation reports are accurate.

Press+ co-founder Steven Brill called the new partnership a “big breakthrough,” and said it is emblematic of the critical role that digital plays in newspapers’ subscription and circulation strategies.

Media Articles

Christine Shipton steps in as SVP, content at Shaw

Promotion comes as Barbara Williams becomes president

Agency Wars V announces 28 fighters who made the cut

Brave industry professionals start training for fundraising event

Why the CRTC’s showdown with Netflix was all for show

Peter Nowak calls it all a surreal bit of political theatre

Netflix says it will not turn over ‘sensitive’ data to CRTC

But is "always prepared to work constructively with the commission"

Online remains high point of ZenithOptimedia forecast

The latest analysis of TV, digital, radio, print and OOH ad spending

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

CTV’s content-driven approach to PR

Pairing traditional press releases with quirky, Buzzfeed-inspired lists

Netflix and Blais go head-to-head at Let’s Talk TV

CRTC's chairs gets testy with the popular online video service