Press+ integrates software and data with AAM

New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM). The new partnership will allow for seamless circulation auditing of publications using the Press+ platform. Noting that digital subscriptions are among the […]

New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM).

The new partnership will allow for seamless circulation auditing of publications using the Press+ platform.

Noting that digital subscriptions are among the fastest-growing sources of revenue and profits for daily newspapers – and that most Press+ users are audited by AAM – Press+ called digital circulation measurement an increasingly critical function.

Press+ has provided detailed circulation reporting for its members since its inception, allowing each publication to obtain information about the size of its digital-only subscriber base and prove they have accessed content – the two main criteria in digital circulation counts.

The new integration with AAM enables publishers to share detailed circulation data – which does not include personally identifiable customer data or other sensitive information – with the circulation body, enabling it to verity that the circulation reports are accurate.

Press+ co-founder Steven Brill called the new partnership a “big breakthrough,” and said it is emblematic of the critical role that digital plays in newspapers’ subscription and circulation strategies.

Media Articles

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience

What marketers can (and can’t) learn from studying social data

CMDC event features a computer scientist tracking Facebook and Twitter usage

SNL to reduce commercial load by 30% next season

Fewer commercial pods but more sponsored content on tap for long-running show

80% of Anglophone Canadians now watch online video: MTM

Online video consumption reaches 9.8 hours per week

CBC overhauls English sales and marketing functions

Revamped group headed by Mary Kreuk; follows similar initiative for Radio-Canada

100 days to go until Rio 2016

Your brand belongs in CBC/Radio-Canada's Coverage of the Games