Price announced for Microsoft’s first tablet

Microsoft‘s first tablet computer, the Surface, will start at $519 in Canada and $499 in the U.S. when it goes on sale Oct. 26. The price matches that of Apple‘s iPad, the most popular tablet computer, but the base model of the Surface has twice as much storage memory: 32 gigabytes. The screen is also […]

Microsoft‘s first tablet computer, the Surface, will start at $519 in Canada and $499 in the U.S. when it goes on sale Oct. 26.

The price matches that of Apple‘s iPad, the most popular tablet computer, but the base model of the Surface has twice as much storage memory: 32 gigabytes. The screen is also slightly larger.

The signature hardware feature of the tablet, a cover that doubles as a keyboard, will cost another $100, Microsoft Corp. said Tuesday. A step-up model for $699 has twice the memory, 64 GB, and includes a cover.

The launch of the Surface is an unusual move for Microsoft, which usually sells software to computer makers instead of making computers itself. It coincides with the launch of Windows 8, a version of the operating system that’s designed to work better on touch-screen computers and tablets.

Microsoft will be selling the tablet in its own stores in the U.S. and Canada and online in those countries, plus Australia, China, France, Germany, Hong Kong and the U.K.

The Touch Cover has a working, printed keyboard on its inside surface, but the “keys” don’t move when pushed. Microsoft will sell a separate Type Cover with keys that move for $130.

The first version of the Surface doesn’t have a regular Intel-style PC processor and won’t run regular PC software, but it does include a version of the Office suite. Microsoft plans to release another version of the Surface some months later with a more traditional processor and the ability to run regular Windows programs. It did not disclose prices for that model.

Media Articles

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Microsoft strikes deals with AOL for display ads

Street image mapping service sold to Uber

Mobile made up a quarter of Canada’s online spend in 2014

IAB annual revenue survey shows gap widening between digital and TV

Porter Airlines fined over anti-spam compliance

$150,000 for allegedly leaving "unsubscribe" off commercial emails

Inside Facebook: Shifts in marketing and mobile strategy

Is Facebook even a social media company anymore?

The AOL Sessions – The viewability lightning rod

The value of viewability vs. attribution

Ukrainians clamour for Canadian TV in media conflict

As the plug gets pulled on Russian shows, content needed to fill the airwaves

Maple Leafs bring on the beacons for fan event

MLSE planning further experiments with tech partner Rover Labs

David Jowett named president of DAC Group, Europe

Former Vision7 leader will spearhead the agency's growth in Europe