Price announced for Microsoft’s first tablet

Microsoft‘s first tablet computer, the Surface, will start at $519 in Canada and $499 in the U.S. when it goes on sale Oct. 26. The price matches that of Apple‘s iPad, the most popular tablet computer, but the base model of the Surface has twice as much storage memory: 32 gigabytes. The screen is also […]

Microsoft‘s first tablet computer, the Surface, will start at $519 in Canada and $499 in the U.S. when it goes on sale Oct. 26.

The price matches that of Apple‘s iPad, the most popular tablet computer, but the base model of the Surface has twice as much storage memory: 32 gigabytes. The screen is also slightly larger.

The signature hardware feature of the tablet, a cover that doubles as a keyboard, will cost another $100, Microsoft Corp. said Tuesday. A step-up model for $699 has twice the memory, 64 GB, and includes a cover.

The launch of the Surface is an unusual move for Microsoft, which usually sells software to computer makers instead of making computers itself. It coincides with the launch of Windows 8, a version of the operating system that’s designed to work better on touch-screen computers and tablets.

Microsoft will be selling the tablet in its own stores in the U.S. and Canada and online in those countries, plus Australia, China, France, Germany, Hong Kong and the U.K.

The Touch Cover has a working, printed keyboard on its inside surface, but the “keys” don’t move when pushed. Microsoft will sell a separate Type Cover with keys that move for $130.

The first version of the Surface doesn’t have a regular Intel-style PC processor and won’t run regular PC software, but it does include a version of the Office suite. Microsoft plans to release another version of the Surface some months later with a more traditional processor and the ability to run regular Windows programs. It did not disclose prices for that model.

Media Articles

Canadian Tire and Touché shoot and score (big) at the 2014 MIAs

Plus, the full list of gold winners at the Media Innovation Awards

Social Scanner: Dove is the most-loved brand on social

Plus, Twitter's CFO has a DM fail and Kik gets into GIFs

TV Everywhere offering can help retain paid TV subscribers (Study)

Research presented at CTAM Canada forum shows that awareness of these services drastically outstrips adoption

Air Canada launches online content hub for frequent flyers

Airline courting premium brands for new site

Postmedia launches auto-focused sales unit

Six-person team charged with defending and growing key advertising category

Bell unveils Grey Cup sponsors

Marketing programs include a variety of on-site activities and in-show segments

Chatelaine debuts new housewares collection

Chatelaine Home Collection will be sold exclusively by The Shopping Channel