Price announced for Microsoft’s first tablet

Microsoft‘s first tablet computer, the Surface, will start at $519 in Canada and $499 in the U.S. when it goes on sale Oct. 26. The price matches that of Apple‘s iPad, the most popular tablet computer, but the base model of the Surface has twice as much storage memory: 32 gigabytes. The screen is also […]

Microsoft‘s first tablet computer, the Surface, will start at $519 in Canada and $499 in the U.S. when it goes on sale Oct. 26.

The price matches that of Apple‘s iPad, the most popular tablet computer, but the base model of the Surface has twice as much storage memory: 32 gigabytes. The screen is also slightly larger.

The signature hardware feature of the tablet, a cover that doubles as a keyboard, will cost another $100, Microsoft Corp. said Tuesday. A step-up model for $699 has twice the memory, 64 GB, and includes a cover.

The launch of the Surface is an unusual move for Microsoft, which usually sells software to computer makers instead of making computers itself. It coincides with the launch of Windows 8, a version of the operating system that’s designed to work better on touch-screen computers and tablets.

Microsoft will be selling the tablet in its own stores in the U.S. and Canada and online in those countries, plus Australia, China, France, Germany, Hong Kong and the U.K.

The Touch Cover has a working, printed keyboard on its inside surface, but the “keys” don’t move when pushed. Microsoft will sell a separate Type Cover with keys that move for $130.

The first version of the Surface doesn’t have a regular Intel-style PC processor and won’t run regular PC software, but it does include a version of the Office suite. Microsoft plans to release another version of the Surface some months later with a more traditional processor and the ability to run regular Windows programs. It did not disclose prices for that model.

Media Articles

Corus Entertainment revenue up, adjusted earnings flat

Tough national advertising market adds pressure to revenue growth

Shaw profit beats estimates, but revenue doesn’t

Despite solid earnings, Shaw reports a drop in cable and satellite TV subscribers

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Bell and Rogers in disagreement over NHL GamePlus mobile app

Canada's biggest media companies face off over access to NHL content

Fashion Magazine launches awards show

Inaugural event caps off annual World MasterCard Fashion Week

TVB disputes IAB’s ad spend figures

Television marketing body says numbers unfairly include digital spend on traditional media including broadcast and print

Rogers partners with Netflix on original series

Between starts filming in Toronto this fall

Corus partners with publishing platform Flink

Popular radio show will stream on the digital storytelling platform

GroupM signs on to support new research tool

Multimedia survey collects information on when, where and how media is consumed