Quebecor and Montreal public transit ink shelter deal

The Montreal sales group of Quebecor Media has made a deal with public transport agency Société de Transport de Montréal that will see operations for transit shelter advertising on its bus route network handled by Quebecor Media’s new outdoor division. The 20-year agreement goes into effect Nov. 1. Quebecor Media’s transit shelter network includes roughly […]

The Montreal sales group of Quebecor Media has made a deal with public transport agency Société de Transport de Montréal that will see operations for transit shelter advertising on its bus route network handled by Quebecor Media’s new outdoor division.

The 20-year agreement goes into effect Nov. 1.

Quebecor Media’s transit shelter network includes roughly 2,700 advertising faces throughout Montreal.

Quebecor Media Outdoor vice-president Claude Foisy said the company wants to create an interactive and fun user experience and add value and advertising potential to the transit shelter network through technical innovations.

A subsidiary of Quebecor Inc., Quebecor Media now offers six media platforms for advertisers: the new Transit Shelter+, as well as conventional and specialty TV, the web, newspapers, magazines and door-to-door distribution bag Sac Plus.

Media Articles

Keith Pelley leaving Rogers

Media exec moving on to lead The European Tour as commissioner and CEO

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Canada’s Hottest Ads – The GoPro and Samsung show

Diego Bertagni and Joshua Stein are scratching their heads at the latest Top 10

Deal between Disney and Corus puts kids shows on new channel

Deal adds new layer of confusion to already muddled rights ownership in Canada

Global agency stocks waver as kickback controversy grows

Influential Wall Street analyst issues warning about growing awareness of media rebates

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

CBC severs ties with top execs

Public broadcaster parts ways with Chris Boyce and Todd Spencer

Shaw appoints VP, marketing and PR amid reorganization

Christine Shipton and Greg Treffry also promoted as a result of recent changes

Corus secures Canadian rights to Disney Channel content

Deal includes streaming content and ad-supported video on demand