Quebecor and Montreal public transit ink shelter deal

The Montreal sales group of Quebecor Media has made a deal with public transport agency Société de Transport de Montréal that will see operations for transit shelter advertising on its bus route network handled by Quebecor Media’s new outdoor division. The 20-year agreement goes into effect Nov. 1. Quebecor Media’s transit shelter network includes roughly […]

The Montreal sales group of Quebecor Media has made a deal with public transport agency Société de Transport de Montréal that will see operations for transit shelter advertising on its bus route network handled by Quebecor Media’s new outdoor division.

The 20-year agreement goes into effect Nov. 1.

Quebecor Media’s transit shelter network includes roughly 2,700 advertising faces throughout Montreal.

Quebecor Media Outdoor vice-president Claude Foisy said the company wants to create an interactive and fun user experience and add value and advertising potential to the transit shelter network through technical innovations.

A subsidiary of Quebecor Inc., Quebecor Media now offers six media platforms for advertisers: the new Transit Shelter+, as well as conventional and specialty TV, the web, newspapers, magazines and door-to-door distribution bag Sac Plus.

Media Articles

How Shopify is using Snapchat as a recruiting tool

The ecommerce company is asking for Snapchat stories alongside CVs

The social success of CBC’s Baroness Von Sketch

The freshman sketch comedy show is reaching millions of viewers on Facebook

Inside Walmart Canada’s mobile shopping app

Mobile overtakes desktop as the largest source of traffic to retailer's digital properties

Rabbit ears are on the rise: MTM

8% of Anglophones access over-the-air TV using old technology

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Q&A: Magazines Canada CEO Matthew Holmes

'I'm seeing all kinds of opportunities' says head of magazine industry’s governing body

St. Joseph adds to its e-newsletter portfolio

Following on the success of Twelve Thirty Six, company launches real estate product

Green P introduces mobile couponing

Pilot project in Toronto neighbourhood includes offers from 18 local businesses