Quebecor and Montreal public transit ink shelter deal

The Montreal sales group of Quebecor Media has made a deal with public transport agency Société de Transport de Montréal that will see operations for transit shelter advertising on its bus route network handled by Quebecor Media’s new outdoor division. The 20-year agreement goes into effect Nov. 1. Quebecor Media’s transit shelter network includes roughly […]

The Montreal sales group of Quebecor Media has made a deal with public transport agency Société de Transport de Montréal that will see operations for transit shelter advertising on its bus route network handled by Quebecor Media’s new outdoor division.

The 20-year agreement goes into effect Nov. 1.

Quebecor Media’s transit shelter network includes roughly 2,700 advertising faces throughout Montreal.

Quebecor Media Outdoor vice-president Claude Foisy said the company wants to create an interactive and fun user experience and add value and advertising potential to the transit shelter network through technical innovations.

A subsidiary of Quebecor Inc., Quebecor Media now offers six media platforms for advertisers: the new Transit Shelter+, as well as conventional and specialty TV, the web, newspapers, magazines and door-to-door distribution bag Sac Plus.

Media Articles

No need to force pick and pay TV on service providers: report

C.D. Howe Institute says that change is coming anyway

Behind the scenes of the Rogers/ Loblaw ‘Crave More’ campaign

See what's in-store for what may be Loblaw's biggest campaign ever

Corus Entertainment finds its Kin

Media company leads US$12 million funding round for female-focused MCN

CMDC and ACA urge CRTC to retain simsub

Rejecting pick-and-pay, organizations close out "Let's Talk TV"

Shaw Media pursuing 24-hour news channel

Regional newsrooms and partners would serve up to 28 local communities

Christine Shipton steps in as SVP, content at Shaw

Promotion comes as Barbara Williams becomes president

Agency Wars V announces 28 fighters who made the cut

Brave industry professionals start training for fundraising event

Why the CRTC’s showdown with Netflix was all for show

Peter Nowak calls it all a surreal bit of political theatre