Quebecor shutting down English weekly paper Montreal Mirror

Montreal is losing its second free weekly cultural newspaper in weeks with Quebecor‘s decision to close the Montreal Mirror, resulting in the layoff of seven employees and transfer of two others. Quebecor subsidiary Sun Media said Friday that the current edition of the Mirror will be its last. “The growing popularity of digital media and […]

Montreal is losing its second free weekly cultural newspaper in weeks with Quebecor‘s decision to close the Montreal Mirror, resulting in the layoff of seven employees and transfer of two others.

Quebecor subsidiary Sun Media said Friday that the current edition of the Mirror will be its last.

“The growing popularity of digital media and communications has irremediably changed the context in which free cultural weeklies operate, bringing about economic challenges which have unfortunately compromised the Mirror‘s viability,” Sun Media said in a news release.

The Mirror was launched in 1985 and was purchased by Quebecor in 1997.

Another free cultural weekly, Hour Community, was closed last month by owner Communications Voir. Launched as Hour in 1993, its was renamed in April 2011 as a smaller rival to the Mirror.

Sun Media publishes more than 15.1 million free and paid newspaper copies each week. Its 36 paid-circulation daily newspapers and six free dailies operate in nine of the 10 largest urban markets in Canada.

Media Articles

Luc Sabbatini leaving Bell Media

Sabbatini was credited with merging the Bell and Astral sales teams in 2013

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Social Scanner: Analytics are the next step for young social networks

Plus a look into the collateral damage in Facebook's click-bait crackdown and why brands should think before jumping on Snapchat

Telco SaskTel buys naming rights for Saskatoon arena

The company is paying $350,000 per year for the naming rights

Shomi: how Rogers and Shaw plan to take on Netflix

The service launches this fall and will be available across multiple devices.

French cooking magazine Ricardo launches in English

Publisher promises advertisers a minimum circulation of 50,000