Quebecor taps sales veteran Donald Lizotte to lead marketing and advertising

Following last month’s creation of its Media Group, Quebecor has tapped former Vidéotron sales executive Donald Lizotte as executive vice-president of advertising sales and marketing for its Quebecor Media division. Lizotte has been with Quebecor since 2005, when he joined its cable division, Vidéotron, as VP sales, consumer market. He has since added several executive […]

Following last month’s creation of its Media Group, Quebecor has tapped former Vidéotron sales executive Donald Lizotte as executive vice-president of advertising sales and marketing for its Quebecor Media division.

Lizotte has been with Quebecor since 2005, when he joined its cable division, Vidéotron, as VP sales, consumer market. He has since added several executive responsibilities to his resume, including being named president of Le SuperClub Vidéotron, president of retail division Archambault Group, and the company’s book division.

His career includes sales stints with several prominent companies, including Molson Canada, Heinz, Pillsbury and Nestlé Waters (the Perrier and San Pellegrino brands). In a statement, the company said Lizotte’s resume gives him “unique insight” into the needs of Quebecor’s advertising partners.

“He is the ideal person to strengthen our customer-focused approach and ensure that Quebecor Media’s advertising sales department continues to innovate and offer advertisers solutions that match their business objectives,” the company said.

Quebecor announced the creation of its new Media Group, dedicated to entertainment and news, last month. Headed by president and CEO Julie Tremblay, the new group incorporates TVA Group Inc., Sun Media Corporation, QMI Agency, out-of-home, Quebecor Media Sales, Messageries Dynamiques and Quebecor Media Printing Inc.

At the time, Quebecor said the Media Group enables it to deliver content more efficiently and with more agility across all of its platforms, and “further the convergence offer that has made the company such a success.”

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