Radio-Canada expands ICI Tou.tv offering

Radio-Canada is giving users of its French-language VOD service ICI Tou.tv a little Extra. Billed by Radio-Canada as a “premium entertainment service,” the new Extra service will add 400 French titles to ICI Tou.tv’s existing library of 1,200 titles when it launches this month. Extra’s titles include the Jane Campion-created drama Top of the Lake […]

Radio-Canada is giving users of its French-language VOD service ICI Tou.tv a little Extra.

Billed by Radio-Canada as a “premium entertainment service,” the new Extra service will add 400 French titles to ICI Tou.tv’s existing library of 1,200 titles when it launches this month.

Extra’s titles include the Jane Campion-created drama Top of the Lake (Au bout du lac) and Spiral (known in French as Engrenages). New full series will be added to the Extra catalogue each month.

The service will introduce an updated, streamlined interface this month said Radio-Canada. Rogers and Telus customers will be able to access the content for free by creating a new personal user profile on the ICI Tou.tv website or through the downloadable app, while non-Rogers and Telus customers will be able to access the content via a monthly subscription fee.

The revamped site will include new personalization features that enable users to tailor the offering to their personal preferences and navigate more easily to the content they’re interested in.

ICI Tou.tv has recorded more than 138 million video views since launching in January 2010, and currently averages 3.7 million video views each month. Mobile views on the platform – measured via iOS and the mobile site only – jumped 44% between 2012 and 2013, according to Radio-Canada.

ICI Tou.tv’s content is comprised of programming from Radio-Canada, original web series, and a selection of shows from national and international public broadcasters including Télé-Québec and TFO.

Media Articles

It’s been a Slyce for Toronto start-up

Mobile search company expands relationship with leading U.S. retailer

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Canada’s first party leader to post an ad on Instagram is…

Prime minister Stephen Harper using ads on social as part of election campaign

How outrage culture changes the rules for crisis management

David Gordon and Paul Lawton share tips for successful outrage management

Updated Environics data tool shows you the money

New data aides financial planning, fundraising, marketing and merchandising

Much Digital Studios announces first brand partnerships

Content will appear online and associated digital properties

Yellow Pages introduces a bigger, better Western Living

'We're going to be luxury and more' says publisher Tom Gierasimczuk