Raptors lose series against Nets, but win ratings

Only Drake’s lint roller was more captivating than TSN’s coverage of the Toronto Raptors’ ill-fated showdown with the Brooklyn Nets in the first round of the NBA playoffs. The seven-game series attracted an average of 732,000 viewers 2+ according to TSN, making it the most-watched NBA playoff series on record in Canada. More than 8 […]

Only Drake’s lint roller was more captivating than TSN’s coverage of the Toronto Raptors’ ill-fated showdown with the Brooklyn Nets in the first round of the NBA playoffs.

The seven-game series attracted an average of 732,000 viewers 2+ according to TSN, making it the most-watched NBA playoff series on record in Canada. More than 8 million unique viewers watched the series, with five of the games now among the top 10-largest TV audiences in Raptors history.

An average audience of 912,000 viewers tuned in for Sunday’s game seven loss, with audience levels peaking at more than two million as Toronto mounted an unsuccessful comeback late in the fourth quarter. The matinee telecast was the most-watched program of the day in the Greater Toronto Area, achieving a 33.3% share.

In other sports news, an average of 1.78 million viewers followed the second game of the Montreal Canadiens-Boston Bruins second round playoff series on TSN’s sister channel, RDS, on Saturday. The channel registered a peak audience level of 2.32 million at the end of the third period.

RDS led all Quebec TV ratings during the game’s broadcast, garnering a 66.9% market share. RDS’s broadcast day, which included game one of the Los Angeles Kings-Anaheim Ducks series, Hockey 360 and L’Antichambre, garnered a 20.4% market share.

Media Articles

Facebook discloses error on instant articles

comScore finds that iPhone traffic went under-reported for approximately two months

Yahoo faces possible Canadian class action suit

$50-million filing made Friday over compromised user info

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Amazon brings its video streaming service to Canada

Prime members get access to 'Transparent', 'The Grand Tour' and more

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

The case for companies staying off social media

It takes real commitment and, for many, it's just not worth the trouble

KitchenAid’s gingerbread social spectacle

A social media strategy for the holiday season pops up in Toronto