Raptors lose series against Nets, but win ratings

Only Drake’s lint roller was more captivating than TSN’s coverage of the Toronto Raptors’ ill-fated showdown with the Brooklyn Nets in the first round of the NBA playoffs. The seven-game series attracted an average of 732,000 viewers 2+ according to TSN, making it the most-watched NBA playoff series on record in Canada. More than 8 […]

Only Drake’s lint roller was more captivating than TSN’s coverage of the Toronto Raptors’ ill-fated showdown with the Brooklyn Nets in the first round of the NBA playoffs.

The seven-game series attracted an average of 732,000 viewers 2+ according to TSN, making it the most-watched NBA playoff series on record in Canada. More than 8 million unique viewers watched the series, with five of the games now among the top 10-largest TV audiences in Raptors history.

An average audience of 912,000 viewers tuned in for Sunday’s game seven loss, with audience levels peaking at more than two million as Toronto mounted an unsuccessful comeback late in the fourth quarter. The matinee telecast was the most-watched program of the day in the Greater Toronto Area, achieving a 33.3% share.

In other sports news, an average of 1.78 million viewers followed the second game of the Montreal Canadiens-Boston Bruins second round playoff series on TSN’s sister channel, RDS, on Saturday. The channel registered a peak audience level of 2.32 million at the end of the third period.

RDS led all Quebec TV ratings during the game’s broadcast, garnering a 66.9% market share. RDS’s broadcast day, which included game one of the Los Angeles Kings-Anaheim Ducks series, Hockey 360 and L’Antichambre, garnered a 20.4% market share.

Media Articles

Rogers adding to its radio portfolio in Ontario

Telecom giant agrees to purchase stations that serve Southwestern Ontario

Rogers and Shaw close the curtain on Shomi

Two-year-old streaming video service is shutting down Nov. 30

Snapchat drops the ‘chat’

Company also introduces new 'Spectacles' product

An agency exec makes the case for artists in the boardroom

Ron Tite offers CMOs a perfect roadmap for organizational creativity

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Rogers introduces Twitter support

First Canadian company to offer support via social media platform

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016