Raptors lose series against Nets, but win ratings

Only Drake’s lint roller was more captivating than TSN’s coverage of the Toronto Raptors’ ill-fated showdown with the Brooklyn Nets in the first round of the NBA playoffs. The seven-game series attracted an average of 732,000 viewers 2+ according to TSN, making it the most-watched NBA playoff series on record in Canada. More than 8 […]

Only Drake’s lint roller was more captivating than TSN’s coverage of the Toronto Raptors’ ill-fated showdown with the Brooklyn Nets in the first round of the NBA playoffs.

The seven-game series attracted an average of 732,000 viewers 2+ according to TSN, making it the most-watched NBA playoff series on record in Canada. More than 8 million unique viewers watched the series, with five of the games now among the top 10-largest TV audiences in Raptors history.

An average audience of 912,000 viewers tuned in for Sunday’s game seven loss, with audience levels peaking at more than two million as Toronto mounted an unsuccessful comeback late in the fourth quarter. The matinee telecast was the most-watched program of the day in the Greater Toronto Area, achieving a 33.3% share.

In other sports news, an average of 1.78 million viewers followed the second game of the Montreal Canadiens-Boston Bruins second round playoff series on TSN’s sister channel, RDS, on Saturday. The channel registered a peak audience level of 2.32 million at the end of the third period.

RDS led all Quebec TV ratings during the game’s broadcast, garnering a 66.9% market share. RDS’s broadcast day, which included game one of the Los Angeles Kings-Anaheim Ducks series, Hockey 360 and L’Antichambre, garnered a 20.4% market share.

Media Articles

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

Corus Entertainment revenue up, adjusted earnings flat

Tough national advertising market adds pressure to revenue growth

Shaw profit beats estimates, but revenue doesn’t

Despite solid earnings, Shaw reports a drop in cable and satellite TV subscribers

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Bell and Rogers in disagreement over NHL GamePlus mobile app

Canada's biggest media companies face off over access to NHL content

Fashion Magazine launches awards show

Inaugural event caps off annual World MasterCard Fashion Week

TVB disputes IAB’s ad spend figures

Television marketing body says numbers unfairly include digital spend on traditional media including broadcast and print

Rogers partners with Netflix on original series

Between starts filming in Toronto this fall

Corus partners with publishing platform Flink

Popular radio show will stream on the digital storytelling platform