Reactions to Google’s idea of a cookie-free internet

Is the way forward really going back to the drawing board? Google is imagining a web without tracking cookies, the tiny bits of code that fuel online advertising, but that have become a lightening rod for privacy advocates. As USA Today reported, its solution is AdID, a technology that would allow users to easily opt […]

Is the way forward really going back to the drawing board?

Google is imagining a web without tracking cookies, the tiny bits of code that fuel online advertising, but that have become a lightening rod for privacy advocates.

As USA Today reported, its solution is AdID, a technology that would allow users to easily opt out via their web browser.

The ad industry, understandably, is not enthused. A great many of its members are in Cologne, Germany, this week for Dmexco, a digital marketing conference and trade show, including John Montgomery, COO of WPP’s GroupM Interaction.

Aside from the impact on advertisers, Montgomery argues that Google’s move could create a scenario that’s even more confusing to consumers and tough to regulate. “This is going to drive a bunch of new disparate technologies – new tracking technologies that consumers won’t know about,” he said. “If Google has their own version, Microsoft and Mozilla and Apple have their own versions, it takes us back to zero again. The entire premise disintegrates.”

Media Articles

Ask me anything: Harlequin Teen launches Twitter oracle

Publisher leverages ' conversational nature' of social for latest book promotion

On the Move: Changes at BBDO, The Globe and Mail, Rogers Media

A weekly recap of who's headed where in Canadian marketing and communications

Rogers Media brings YouTube to the airwaves

New weekly roundup will feature top artists emerging on YouTube

OverCat Communications launches one-stop press hub

Users can download press materials 24/7

AOL to buy mobile ad company Millennial Media

$248 million deal adds mobile programmatic tech, publisher network to AOL's offering

Moneris taps Razorfish for new digital strategy

Agency devloping a 'responsive digital platform' to help clients understand services

2015 MIAs deadline extended

You asked for it, you got it

Jays push Sportsnet ratings to new highs

Specialty channel averaged 266,000 viewers in August

Most print newspaper brands will be obsolete by 2025: Report

Publishers in a '10-year race' against time and technology says Winnipeg firm