Reactions to Google’s idea of a cookie-free internet

Is the way forward really going back to the drawing board? Google is imagining a web without tracking cookies, the tiny bits of code that fuel online advertising, but that have become a lightening rod for privacy advocates. As USA Today reported, its solution is AdID, a technology that would allow users to easily opt […]

Is the way forward really going back to the drawing board?

Google is imagining a web without tracking cookies, the tiny bits of code that fuel online advertising, but that have become a lightening rod for privacy advocates.

As USA Today reported, its solution is AdID, a technology that would allow users to easily opt out via their web browser.

The ad industry, understandably, is not enthused. A great many of its members are in Cologne, Germany, this week for Dmexco, a digital marketing conference and trade show, including John Montgomery, COO of WPP’s GroupM Interaction.

Aside from the impact on advertisers, Montgomery argues that Google’s move could create a scenario that’s even more confusing to consumers and tough to regulate. “This is going to drive a bunch of new disparate technologies – new tracking technologies that consumers won’t know about,” he said. “If Google has their own version, Microsoft and Mozilla and Apple have their own versions, it takes us back to zero again. The entire premise disintegrates.”

Media Articles

The show about nothing heads to Bell Media’s ‘Project Latte’

Seinfeld joins The Big Bang Theory, The Goldbergs, The Millers and Spun Out

CFL takes to the skies with Canadian North

League unveils new flying “billboard” in advance of 102nd Grey Cup

Transcontinental bets on local with sale of consumer titles

Company focuses on maintaining its competitive advantage

Content marketing veteran launches new B2B play

New venture combines business-to-business focused journalism with B2B-focused content marketing

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Coors looks to score with Yahoo fantasy football initiative

Multi-faceted marketing program includes display, native ads, takeovers and search

Why advertisers continue to use print flyers

New study finds print flyers remain widely read, inspire consumer action