RIM trims PlayBook offering

Research In Motion says it is discontinuing the lowest-priced model of its BlackBerry PlayBook tablet. A spokeswoman for the company says the BlackBerry-maker has stopped production on the 16GB Wi-Fi PlayBook. Remaining supplies at retailers and distributors will be the last quantity. RIM said it continues to manufacture both the 32GB and 64GB models of […]

Research In Motion says it is discontinuing the lowest-priced model of its BlackBerry PlayBook tablet.

A spokeswoman for the company says the BlackBerry-maker has stopped production on the 16GB Wi-Fi PlayBook. Remaining supplies at retailers and distributors will be the last quantity.

RIM said it continues to manufacture both the 32GB and 64GB models of the PlayBook.

The company has run into trouble trying to sell the device in a market dominated by Apple’s iPad and numerous other tablets.

Earlier this year, RIM began selling its PlayBooks at a discount to boost interest.

Related
RIM appoints new CMO, chief operating officer
RIM to increase focus on business users
RIM releasing PlayBook tablet to rival Apple’s iPad

Media Articles

TV Everywhere offering can help retain paid TV subscribers (Study)

Research presented at CTAM Canada forum shows that awareness of these services drastically outstrips adoption

Air Canada launches online content hub for frequent flyers

Airline courting premium brands for new site

Postmedia launches auto-focused sales unit

Six-person team charged with defending and growing key advertising category

Bell unveils Grey Cup sponsors

Marketing programs include a variety of on-site activities and in-show segments

Chatelaine debuts new housewares collection

Chatelaine Home Collection will be sold exclusively by The Shopping Channel

Twitter expands commerce tools with ‘Offers’

Short-messaging service continues to branch out into shopping

Fox struggling to find audience in new television season

Network finishes fifth in prime time viewership