RIM trims PlayBook offering

Research In Motion says it is discontinuing the lowest-priced model of its BlackBerry PlayBook tablet. A spokeswoman for the company says the BlackBerry-maker has stopped production on the 16GB Wi-Fi PlayBook. Remaining supplies at retailers and distributors will be the last quantity. RIM said it continues to manufacture both the 32GB and 64GB models of […]

Research In Motion says it is discontinuing the lowest-priced model of its BlackBerry PlayBook tablet.

A spokeswoman for the company says the BlackBerry-maker has stopped production on the 16GB Wi-Fi PlayBook. Remaining supplies at retailers and distributors will be the last quantity.

RIM said it continues to manufacture both the 32GB and 64GB models of the PlayBook.

The company has run into trouble trying to sell the device in a market dominated by Apple’s iPad and numerous other tablets.

Earlier this year, RIM began selling its PlayBooks at a discount to boost interest.

Related
RIM appoints new CMO, chief operating officer
RIM to increase focus on business users
RIM releasing PlayBook tablet to rival Apple’s iPad

Media Articles

Google Contributor lets users pay to block ads

Tech giant creates a way for users to bid on their own impressions

The show about nothing heads to Bell Media’s ‘Project Latte’

Seinfeld joins The Big Bang Theory, The Goldbergs, The Millers and Spun Out

CFL takes to the skies with Canadian North

League unveils new flying “billboard” in advance of 102nd Grey Cup

Transcontinental bets on local with sale of consumer titles

Company focuses on maintaining its competitive advantage

Content marketing veteran launches new B2B play

New venture combines business-to-business focused journalism with B2B-focused content marketing

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Coors looks to score with Yahoo fantasy football initiative

Multi-faceted marketing program includes display, native ads, takeovers and search

Why advertisers continue to use print flyers

New study finds print flyers remain widely read, inspire consumer action